Course Listing

Advertising Design
Bachelor of Fine Arts
Published June 1, 2016

Student Learning Outcomes

• Theory - apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards

• Design - develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications

• Technology and Production - demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials

• Critical Thinking - demonstrate knowledge of the interdependence between advertising/marketing objectives and visual expression and be able to evaluate and critique their ideas

• Be able to articulate the vision behind their creative work and explain and promote their solutions to clients and colleagues

• Professionalism - demonstrate professional presentation; articulation of knowledge of advertising and visual problem solving; and mastery of industry standards, professional practices and ethics

Program Courses

Total Credit Hours: 180
Program-specific Credits: 132

ADV3003 Dynamics of Media and Mass Communication
ADV3033 Advertising Direct Response
ADVA101 Fundamentals of Advertising
ADVA201 Fundamentals of Marketing
ADVA208 Principles of Marketing Research
ADVA209 Portfolio I
ADVA214 Advertising Copywriting
ADVA215 Advertising Storyboarding and Scriptwriting
ADVA302 Introduction to Ad Campaigns
ADVA308 Account Planning
ADVA328 Public Relations
ADVA338 Media Planning
ADVA406 Internship or approved elective
ADVA409 Portfolio Presentation
ADVA419 Portfolio II
DSN2103 Advanced Image Manipulation
FND105 Design Fundamentals
FND110 Observational Drawing
FND120 Perspective Drawing
FND135 Image Manipulation
FND150 Digital Color Theory
GWDA101 Applications and Industry
GWDA102 Rapid Visualization
GWDA103 Digital Illustration
GWDA105 Concept Design
GWDA111 Introduction to Layout Design
GWDA112 Typography - Traditional
GWDA122 Typography - Hierarchy
GWDA133 Fundamentals of Web Design
GWDA203 Pre-Press and Production
GWDA207 Design History
GWDA212 Typography - Expressive and Experimental
GWDA222 Intermediate Layout Design
GWDA242 Graphic Symbolism
GWDA252 Advanced Layout Design
GWDA262 Package Design
GWDA272 Corporate Identity
GWDA282 Collateral Design
GWDA302 Information Design
GWDA305 Art Direction
GWDA308 Business of Graphic Design
PHOA101 Principles of Photography

* Minimum of 88 internship hours for the quarter

General Education: 48 Credits

MAT100 College Mathematics
COM101 Oral Communications
PSY101 Psychology
HUM101 Introduction to Humanities
ENG104 Composition
GE2024 Art History I
GE2084 Writing II
GE2114 Physics of Light, Sound and Motion or Approved Science Elective
GE3004 Art History II
GE3014 Perspectives in Global Economics

Program Electives

Advertising Design Electives: Select Two

ADVA205 History of Advertising
ADVA207 Creative & Strategic Planning
ADVA303 Interactive Advertising
ADVA304 Writing for Interactive Media
ADVA312 Emerging Media in Advertising
ADVA318 Budgeting & Financial Management
ADVA322 Digital Media Campaigns
ADVA332 Intermediate Ad Campaigns
ADVA402 Online Community Management
ADVA408 Advanced Account Planning
ADVA412 Advanced Advertising Campaigns

General Education Electives:
Humanities/Fine Arts Electives: (Select 2)

ENG307 Twentieth Century Poetry
ENG310 Topics in American Literature
ENG311 Topics in British Literature
ENG312 Women in Literature
GE3034 Transformations & Adaptations
GE3054 Myths & Mythology
GE3084 Creative Writing
GE3114 Film Appreciation
GE4014 Survey of World Religions
GE4024 Western Civilization
GE4044 Southern Fiction
GE4064 Spanish

Print course listing

Note: The Art Institute of Dallas reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.