Johnathan Hayden

Fashion Design

Creative Director of His Own Brand
The Art Institute of Dallas, a campus of South University

I loved how technical [the school] is. It really prepares its students to enter the industry with practical and real goals. Johnathan Hayden , Creative Director of His Own Brand
Bachelor of Fine Arts in Fashion Design , 2012 , The Art Institute of Dallas, a campus of South University

Creative Director of His Own Brand

Johnathan Hayden is the creative director of his own brand, based in Savannah, Georgia. He’s responsible for designing the collection and collaborating as an illustrator—as well as reading, researching, and sketching. “I enjoy not knowing what each day is going to be like. You never know who is in your e-mail, who you are going to meet that could be your next collaboration, or most importantly what sort of inspiration out in the world you will be receptive to.”

Johnathan is excited to have secured the financial backing necessary to make fashion his life’s work. He’s inspired by social issues and discussions, as well as literature and film. He looks to Dries van Noten, Aldous Huxley, and Quentin Tarantino for creative inspiration. Johnathan cautions that fashion design is not for everyone. “You have to have an honest conversation with yourself and ask hard questions. There are many positions other than the designer that offer fulfilling opportunity. I have had many instances (filled with tears) where I questioned if I really wanted to be the designer. You have to constantly want to get better.”

Johnathan, who in 2012 earned a Bachelor of Fine Arts in Fashion Design from The Art Institute of Dallas, says his education prepared him for a career in fashion. “I loved how technical [the school] is. It really prepares its students to enter the industry with practical and real goals, rather than inflated and saccharine dreams of becoming big stars.” Johnathan explains that his instructors instilled the need to know all aspects of the industry, providing a “relevant and focused foundation in knowledge [students] will absolutely need to survive.” He adds that fashion can treat technology as a trend instead of something that’s here to stay. “[It] has yet to really embrace technology as the new frontier into smart textiles, interactive shopping experiences, and wearable technology.”

See http://ge.artinstitutes.edu/programoffering/1397 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.