Course Listing

Fashion Marketing & Management
Published January 1, 0001

Student Learning Outcomes

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• Demonstrate the ability to combine creative and business skills to display, market, and sell fashion merchandise

• Demonstrate the ability to understand and meet the customer's needs, and ultimately encourage sales

• Demonstrate an awareness of the changing needs of the consumer, identify and predict new style trends, and use this information to conceptualize and promote fashion displays and sales campaigns

• Demonstrate the ability to evaluate apparel construction and identify appropriate characteristics and uses of different textiles

• Demonstrate knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills

Program Courses

Total Credit Hours: 48
Course Credits: 48

ADVA201 Fundamentals of Marketing
ADVA204 Consumer Behavior and Persuasive Sales Techniques
ADVA407 E-Commerce Strategies and Analytics
FADA103 Textile Fundamentals
FADA111 Survey of the Fashion Industry
FADA308 Fundamentals of Business
FMMA101 Introduction to Retailing
FMMA103 Survey of Manufacturing and Product Development
FMMA104 Sales Promotion
FMMA201 Merchandising Math
FMMA202 3D Visual Merchandising I
FMMA211 Retail Buying
FMMA212 3D Visual Merchandising II
FMMA218 Human Resource Management
FMMA301 Elements of Retail Logistics and Distribution
FND135 Image Manipulation

Program Electives

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Note: The Art Institute of Dallas reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.