Course Listing

Graphic & Web Design
Associate of Applied Arts
Published June 1, 2016

Student Learning Outcomes

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• Design - Demonstrate versatile, aesthetic solutions of layout and design. This includes proper understanding and usage of; space, line, color, shape, texture, form and value. Typographic and photographic hierarchy structures will also be considered

• Conceptual - Demonstrate conceptual thinking through work that reflects historical and contemporary trends by answering design problems with creative visuals and writings

• Visual Communication - Express a clear message to specific demographics using various mediums

• Professional Presentation - Articulate their chosen design direction and solution by communicating their mastery knowledge of graphic design, problem solving, ethics and industry standards in a visual presentation

Program Courses

Total Credit Hours: 90
Program-specific Courses: 66 Credits

GWDA101 Applications and Industry
GWDA102 Rapid Visualization
GWDA103 Digital Illustration
GWDA105 Concept Design
GWDA111 Introduction to Layout Design
GWDA112 Typography - Traditional
GWDA122 Typography - Hierarchy
GWDA133 Fundamentals of Web Design
GWDA202 Interface Design
GWDA203 Pre-Press and Production
GWDA209 Portfolio I
GWDA212 Typography - Expressive and Experimental
GWDA222 Intermediate Layout Design
GWDA252 Advanced Layout Design
GWDA272 Corporate Identity
GWDA273 Intermediate Web Design
GWDA308 Business of Graphic Design
FND105 Design Fundamentals
FND110 Observational Drawing
FND135 Image Manipulation
FND150 Digital Color Theory
PHOA101 Principles of Photography

General Education: 24 Credits

MAT100 College Mathematics
COM101 Oral Communication
PSY101 Psychology
ENG104 Composition
GE2084 Writing II
GE2134 Survey of Art History

Program Electives

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Note: The Art Institute of Dallas reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.