Course Listing

Graphic & Web Design
Bachelor of Fine Arts
Published June 1, 2016

Student Learning Outcomes

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• Design - Demonstrate versatile, aesthetic solutions of layout and design. This includes proper understanding and usage of: space, line, color, shape, texture, form and value. Typographic and photographic hierarchy structures will also be considered.

• Conceptual - Demonstrate conceptual thinking through work that reflects historical and contemporary trends by answering design problems with creative visuals and writings.

• Visual Communication - Express a clear message to specific demographics using various mediums.

• Professional Presentation - Articulate their chosen design direction and solution by communicating their mastery knowledge of graphic design, problem solving, ethics and industry standards in a visual presentation

Graphic Design Specific Outcome:

• Technical - Graduates will demonstrate, through a printed and online portfolio, the application of competencies through projects that highlight their mastery of industry software and technology in the print design field. This includes technical aspects of prepress, output, and quality reproduction as well as web design.

Web Design Specific Outcome:

• Technical - Graduates will demonstrate, through a live web site, a mastery of interactive design & development using industry software, authoring systems and/or web scripting. This includes the application and integration of advanced functionality within interactive business solutions for clients.

Program Courses

Total Credit Hours: 180
Program-Specific Credits: 66

FND105 Design Fundamentals
FND110 Observational Drawing
FND135 Image Manipulation
FND150 Digital Color Theory
GWDA103 Digital Illustration
GWDA105 Concept Design
GWDA111 Introduction to Layout Design
GWDA112 Typography - Traditional
GWDA122 Typography - Hierarchy
GWDA133 Fundamentals of Web Design
GWDA202 Interface Design
GWDA209 Portfolio I
GWDA272 Corporate Identity
GWDA303 Interactive Motion Graphics
GWDA406 Internship (or elective **)
GWDA419 Portfolio II
6 program electives

* Minimum of 88 internship hours for the credit (8:1 conversion rate, internship hours: credit hours).

**Students should meet with their Academic Director/Program Coordinator to determine courses that are appropriate to serve as Program Electives based on the interests of the students.

Graphic Design Concentration Credits: 66 Credit Hours

PHOA101 Principles of Photography
GWDA102 Rapid Visualization
GWDA203 Pre-Press and Production
GWDA207 Design History
GWDA212 Typography - Expressive and Experimental
GWDA222 Intermediate Layout Design
GWDA232 Form and Space
GWDA242 Graphic Symbolism
GWDA243 Object Oriented Scripting
GWDA252 Advanced Layout Design
GWDA262 Package Design
GWDA273 Intermediate Web Design
GWDA282 Collateral Design
GWDA302 Information Design
GWDA305 Art Direction
GWDA308 Business of Graphic Design
GWDA323 Design Team Pre-Production
GWDA382 Design for Mobile Devices
GWDA409 Graphic Design Capstone
GWDA413 Design Team Production

Web Design Concentration Credits: 66 Credit Hours

ADVA407 E-Commerce Strategies and Analytics
GWDA123 Programming Logic
GWDA132 Information Architecture
GWDA201 Audio and Video
GWDA204 Introduction to Writing for Interactive Media
GWDA213 Timeline Animation and Interaction
GWDA222 Intermediate Layout Design
GWDA243 Object Oriented Scripting
GWDA253 Authoring for Interaction
GWDA263 Web Standards
GWDA273 Intermediate Web Design
GWDA283 Advanced Web Design
GWDA313 Emerging Technologies
GWDA317 Interactive Communication Planning & Research
GWDA318 Interactive Industry & Business Operations
GWDA323 Design Team Pre-Production
GWDA372 Content Management Systems
GWDA382 Design for Mobile Devices
GWDA407 Interactive Communication Usability & Prototyping
GWDA413 Design Team Production
GWDA453 Interactive Communication Development & Delivery

General Education Credits: 48

MAT100 College Mathematics
COM101 Oral Communications
HUM101 Introduction to Humanities
ENG104 Composition
GE2024 Art History I
GE2084 Writing II
GE3004 Art History II
PSY101 Psychology

Program Electives

Graphic Design Electives: Select Two

GWDA315 Contemporary Issues in Typography
GWDA322 Sequential Illustration
GWDA332 Life Drawing
GWDA342 Editorial Illustration
GWDA352 History of Typography
GWDA362 Font Design
GWDA402 Book Illustration
GWDA412 Mixed Media
GWDA422 Hand Lettering

Web Design Electives: Select One

GWDA307 User Experience: Research
GWDA343 User Experience: Development
GWDA373 Advanced Server-Side Scripting
GWDA392 User Experience: Prototyping
GWDA432 Digital Typography
GWDA433 Advanced Motion Graphics
GWDA443 Advanced Scripting

General Education Electives:
Humanities/Fine Arts Electives: (Select 2)

ENG307 Twentieth Century Poetry
ENG310 Topics in American Literature
ENG311 Topics in British Literature
ENG312 Women in Literature
GE2024 Art History I
GE3004 Art History II
GE3034 Transformations & Adaptations
GE3054 Myths & Mythology
GE3084 Creative Writing
GE3114 Film Appreciation
GE4014 Survey of World Religions
GE4024 Western Civilization
GE4044 Southern Fiction
GE4064 Spanish

Social/Behavioral Sciences Electives: (Select 1)

SOC101 Sociology
GE2054 Social Psychology
GE3014 Perspectives in Global Economics
GE3074 Principles of American Politics

Print course listing

Note: The Art Institute of Dallas reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.