Colorado’s Julianne Attmann Talks Ugly Christmas Sweater Phenomenon
December 20, 2016
Julianne Attmann, instructor, Fashion Design and Fashion Marketing & Management programs at The Art Institute of Colorado was quoted in Denverite, a local Denver news outlet, regarding the popularity of ugly Christmas sweaters.
People initially started wearing ugly Christmas sweaters that went from closets in the ’70s and ’80s to thrift stores in ’90s to stand out and be unique. Once the trend caught on, stores rushed to meet demand. According to the article, the popularity of ugly Christmas sweaters might have hit its peak now that retailers are trying to cash in on the holiday fashion trend. There’s even a national “Ugly Christmas Sweater Day” on December 16, with options for people who celebrate Hanukkah and dozens of other ugly sweater-themed parties and contests.
Attmann discusses the history of this fashion trend and provides insight as to why it might be at its peak and heading out of style. Here is a link to the article: http://www.denverite.com/ugly-christmas-sweater-trend-dying-denver-fashion-professor-24595/