Edward Popovitz

Graphic & Web Design

Graphic Design Instructor
The Art Institute of Colorado

Engaging with people, visiting places, and looking for new experiences will inform your design choices more than any software or any class. Edward Popovitz , Graphic Design Instructor
, The Art Institute of Colorado

Was there a defining moment when you knew you were destined to become a creative professional?

When I was young, I painted the sign for my mom's beauty shop. Everyone loved it. I did not know who, what, where, or why, but I did know that I wanted to work in art. From photography for ads to designing menu boards to creating layouts for magazines, I realized that art and design were a way life.

How do you weave your professional background into the classroom experience?

My work in the design community puts me in touch with many resources so I make it a point to bring real-world projects into the classroom. I provide experiential opportunities for my students. We visit professional studios and I bring in guest speakers to enrich the classroom experience.

What class assignment exemplifies your approach to teaching and mentoring?

My pre-press and production project invites students to create books that are a personal statement about something significant in their lives. I like this project because it involves both digital and handmade craftsmanship. Students are challenged to practice everything they have learned—from designing a layout to sourcing materials to measuring, cutting, and assembly.

How does collaboration contribute to students’ success?

I create opportunities for students to work together. Group projects, critiques, and teamwork build relationships and help bridge programs.

What’s the most important thing you impart to students to help them succeed in class and the real world?

Look around and be amazed. We all spend too much time on our devices. Engaging with people, visiting places, and looking for new experiences will inform your design choices more than any software or any class.

What’s the most critical advice you would offer any student embarking on a creative career?

Get involved in a professional organization. Every discipline has a one, and that's the place to make connections.