Dominic LoSasso

Graphic & Web Design

Marketing Manager
The Art Institute of Colorado

Dominic LoSasso

Working with mediums that I wasn't necessarily familiar with opened my eyes to other possibilities. Learning these processes [in school] prepared me for a career in Visual Communications. Dominic LoSasso , Marketing Manager Associate of Applied Science in Graphic & Web Design, 1996 , The Art Institute of Colorado

Dominic LoSasso is a marketing manager at Jones Lang LaSalle (JLL), a large commercial real estate firm representing properties and buildings throughout the Denver area. “I work with internal staff and outside clients to promote these properties and increase leasing opportunities. The projects I create are for print and web.” Before joining JLL, he worked in graphic design for LaBac Systems, Sir Speedy, Experian, and Ultimate Electronics. He also had his own graphic design business.

In his career, Dominic has worked in departments of all sizes—from 20 people to just one. “I'll admit, it's hard to stay motivated and creative when you're the only one, but there are tools and resources out there to keep you fresh and sharp.” To keep his creativity flowing, he’d start up friendly competitions with colleagues for logo design or brainstorm sessions for a project. He also subscribes to trade publications including Communication Arts and participates in networking groups such as Art Directors Club. Dominic also attends portfolio reviews at his alma mater, The Art Institute of Colorado, to see what recent graduates are producing.

He says that communication is a consistent challenge in his industry. “[There will always be people who] say ‘I don't know what I don't like, I just don't like it.’ I find that providing options is the best solution. I also ask them to give me examples of other things they've seen (internal or a competing company) that communicate what they're looking for.”

Dominic, who in 1996 earned an Associate of Applied Science in Visual Communications/Graphic Design from The Art Institute of Colorado, says that his education provided a broad knowledge of different art mediums and showed him how to apply them in a career. “Working with mediums that I wasn't necessarily familiar with opened my eyes to other possibilities. Learning these processes prepared me for a career in Visual Communications.” He adds that design is an all-in career. “There's no two-ways about it, you have to go full-force, if you want to work in this field and succeed.”

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