Fashion Marketing & Management

Course Listing

Fashion Marketing & Management
Associate of Applied Science
Published June 1, 2016

Student Learning Outcomes

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1. Visual Merchandising: Graduates demonstrate the knowledge of visual merchandising as a communication tool.

2. Technology: Graduates demonstrate proficiency in current industry technology and software related to business and marketing.

3. Marketing: Graduates demonstrate knowledge of the four elements of marketing: product, place, promotion and price.

4. Branding: Graduates demonstrate awareness of product attributes, benefits, and consumer beliefs and values.

5. Professionalism: Graduates apply and articulate professional standards and business concepts related to retail and fashion industries.

Program Courses

Core Courses
FMMB201 Merchandising Math
FMMB202 3D Visual Merchandising
FMMB211 Retail Buying
FMMB419 Portfolio & Professional Development
FMMB221 Merchandise Management

Supporting Courses
FND105 Design Fundamentals
FND135 Image Manipulation
FND150 Digital Color Theory
ADVB201 Fundamentals of Marketing
ADVB204 Consumer Behavior & Persuasive Sales Techniques
FADB103 Textile Fundamentals
FADB111 Survey of the Fashion Design Industry
FADB208 Trends & Forecasting
FADB217 Modern History of Fashion
FADB308 Fundamentals of Business
GWDB103 Digital Illustration

General Education Courses
GEN101 English I
GEN105 Effective Speaking
GEN150 Mathematical Concepts and Connections

Program Electives

FMMB406 Internship or Program Elective
Humanities & Fine Arts 200-Level Elective
Physical & Life Science 200-Level Elective
Social Science 200-Level Elective


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Note: The Art Institute of Michigan reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.