Course Listing

Fashion Marketing & Management
Bachelor of Arts
Published June 1, 2016
This program can be completed on ground, blended (plus) or online.

Student Learning Outcomes

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1. Communication: Graduates demonstrate professional oral, written, and visual communication skills and organizational skills according to industry expectations.

2. Context: Graduates understand the broader context of their professional knowledge in relation to history, literature, art, mathematics, psychology, economics, culture, U.S. and international law and policies.

3. Planning and Problem-Solving: Graduates demonstrate the ability to plan and analyze key marketing and management processes, including an ability to analyze, formulate and implement innovative solutions.

4. Technology: Graduates utilize advanced business and design software for marketing, management, publications, social media, communication and visual merchandising.

5. Marketing: Graduates analyze consumer behavior utilizing target markets, demographics, product development, psychographics, and cultural, social and individual variables to influence the buyer decision process.

6. Management: Graduates apply the elements of management processes including personnel, operations, finance, and supply chain distribution.

7. Visual Merchandising: Graduates design and critique visual merchandising as a communication tool to target-market merchandise to the consumer.

8. Branding: Graduates evaluate and assess fashion branding, utilizing product trends, brand identity, and forecasting as related to creating a brand image.

9. Professionalism: Graduates demonstrate professional presentation skills through integrating and articulating appropriate communication skills, knowledge of fashion marketing and management and industry standards, professional practices, and ethics.

Program Courses

Core Courses
FMMB103 Survey of Manufacturing & Product Development
FMMB201 Merchandising Math
FMMB202 3D Visual Merchandising
FMMB203 Event & Fashion Show Production
FMMB211 Retail Buying
FMMB218 Human Resource Management
FMMB221 Merchandise Management
FMMB301 Elements of Retail Logistics & Distribution
FMMB302 Global Marketing
FMMB303 Apparel Fit & Construction Evaluation
FMMB312 Fundamentals of Fashion Styling
FMMB406 Internship
FMMB408 Entrepreneurship
FMMB409 Portfolio I
FMMB419 Portfolio & Professional Development

Supporting Courses
FND105 Design Fundamentals
FND135 Image Manipulation
FND150 Digital Color Theory
ADVB201 Fundamentals of Marketing
ADVB204 Consumer Behavior & Persuasive Sales Techniques
ADVB307 Brand Strategy
ADVB328 Public Relations
ADVB348 Leadership & Organizational Behavior
ADVB407 E-Commerce Strategies & Analytics
FADB103 Textile Fundamentals
FADB111 Survey of the Fashion Design Industry
FADB208 Trends & Forecasting
FADB217 Modern History of Fashion
FADB308 Fundamentals of Business
FADB312 Sourcing & Technical Design
GWDB103 Digital Illustration

General Education Courses
GEN101 English I
GEN102 English II
GEN105 Effective Speaking
GEN150 Mathematical Concepts and Connections
GEN244 Psychology
GEN399 General Education Capstone
Fine Arts - GEN205-GEN212

Program Electives

Humanities & Fine Arts 200-Level Elective
Humanities & Fine Arts 300-Level Elective
Life Science 200-Level Elective
Physical & Life Science 200-Level Elective
Physical & Life Science 300-Level Elective
Social Science 300-Level Elective
GEN157 Introductory Statistics or GEN257 Applied Statistics


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Note: The Art Institute of Michigan reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.