News

Faculty Author, Kerry Syzmanski: "Seduce your Customers"

By: The Art Institutes

May 4, 2015

On Tues., June 3, Kerry Szymanski, a faculty member in Fashion Merchandising at The Art Institute of Fort Lauderdale, was featured at a signing and reception for her new book.

On Tues., June 3, Kerry Szymanski, a faculty member in Fashion Merchandising at The Art Institute of Fort Lauderdale, was featured at a signing and reception for her new book, "Seduce Your Customers." The event took place in the Library on campus.

Kerry says, "Believe it or not, marketing is a lot like dating. In this witty and accessible book, aspiring entrepreneurs will find an innovative new model for marketing success… one that parallels the stages of romantic relationships. Fashioned around the idea of the Dating Lifecycle Curve, "Seduce Your Customers" shows you how to develop highly successful marketing strategies. You'll learn how to attract new customers during the “Love at First Sight” phase; how to avoid an “Affair” or a “One-Night Stand”; and how to live happily ever after in a blissful “Marriage” with your most loyal customers."

"Seduce Your Customers" is available on Amazon.


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By: The Art Institutes

May 4, 2015