Fort Lauderdale Faculty Member Discusses New Book at Tower Club
August 8, 2016
Kerry Szymanski Colda, a fashion instructor at The Art Institute of Fort Lauderdale, recently served as a guest lecturer at the Fort Lauderdale Tower Club. She discussed new book, Seduce Your Customers, as well as marketing ideas to help small businesses.
Szymaski Colda’s book is based on a dating cycle. Seduce Your Customers provides readers with tools to identify and attract customers, increase sales by boosting retention rates, implement effective loyalty programs, study competition to prevent the dreaded “affair,” analyze business to avoid customer “divorce,” and manage overall marketing efforts more efficiently.
Szymanski Colda has worked for The Art Institute of Fort Lauderdale since 2004. In addition to her teaching experience, she owns and manages her own business, Kerry Communications, where she assists clients with marketing needs, web, and social media content. She holds a Master of Business Administration from the University of Oregon and a Bachelor of Arts in International Relations from Syracuse University.
Licensed by the Florida Commission for Independent Education, License No.1287.