Advertising

Course Listing

Advertising
Bachelor of Science
Published June 1, 2016
This program can be completed on ground or online.

Student Learning Outcomes

See ge.artinstitutes.edu/programoffering/451 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Theory: Graduates apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards.

Design: Graduates develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.

Technology and Production: Graduates demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials.

Critical Thinking:
Graduates articulate the vision behind their creative work and promote their solutions to design and marketing problems consistent with professional standards.

Professionalism: Graduates demonstrate professional presentation skills, articulation of visual problem solving, and mastery of industry standards, business practices and ethics.

Program Courses

PROGRAM COURSES

ADV1000 Advertising Industry Survey
ADV3105C Advertising Copywriting
ADV4710C Advertising Portfolio
ADV4804C Digital Media Campaigns
ADV4806 Senior Project - Integrated Marketing Campaigns
ART1201C Design Basics
CGS2800C Basic Web Design
DIG2201C Desktop Video
FIN3400 Financial Management
GEB2011 Fundamentals of Business
GEB2216 Business Communications
GRA1103C Introduction to Visual Design Applications
GRA1120C Layout
GRA1121C Art for Reproduction
GRA1190C Concept Development
GRA1852C Computer Graphics
GRA1853C Typography
GRA2199C Signs, Symbols, & Ciphers
GRA2412 Media Law
GRA2841C Fundamentals of Web Design
GRA3816C Conceptual Thinking
GRA4196C Information Media Production
GRA4591C Art Direction and Creative Process
MAN4801 Entrepreneurship
MAN4871 Strategic Management
MAR1010 Fundamentals of Marketing
MAR2411 Personal Selling
MAR2612 Principles of Marketing Research
MAR3322C Campaign Advertising
MAR3323 Media Planning and Buying
MAR3500 Consumer Behavior
MAR4800 Brand Marketing &Strategy
PGY1103C Photography Techniques
PGY2803C Digital Imaging
PUR3008 Public Relations and Promotion
RTV2107C Writing for Interactive Media
SLS3355 Professional Development
SLS4943 Internship - Bachelor

GENERAL EDUCATION COURSES AND ELECTIVES

ARH2050 Art History - Ancient to Medieval
ARH2051 or Art History - Renaissance to Present
BSC1001 Fundamentals of Biological Science
ISC1004 or Fundamentals of Physical Science
MET1001 or Weather and Climate
OCB1010 or Marine Biology
OCE2001 or Oceanography
PHY2020 or Foundations of Physics
CLP1006 Psychology of Personal Effectiveness
COM1041 Interpersonal Communication
ECO2013 Principles of Macroeconomics
ENC1101 English Composition
ENC1102 Introduction to Literature
LIT1020 or The Short Story
LIT3132 or Arthurian literature
LIT3326 or Fairytales and Archetypes
ENC1145 Topics for Composition
MGF1211 General College Math
MAC1105 or College Algebra
MAD1104 or Discrete Math
PHI3800 Principles of Aesthetics
PSY2012 Introduction to Psychology
PSY3025 Psychology of Color
SPC1608 Principles of Public Speaking
SYA3330 Research Methods in Action
SYG2000 Introduction to Sociology
SYP3322 Advertising and Society

One General Education Elective Course

PROGRAM COURSES
Credits Required 114

GENERAL EDUCATION COURSES
Credits Required 54

TOTAL CREDITS REQUIRED FOR GRADUATION 180

Program Electives

PROGRAM ELECTIVES

Four Program Elective Courses

Credits Required 12

Print course listing

Note: The Art Institute of Fort Lauderdale reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.