Alumni Stories

Adam Fiveson

Graphic & Web Design

Level 2 Analyst for the School District of Palm Beach County
The Art Institute of Fort Lauderdale

Adam Fiveson

My time at The Art Institute of Fort Lauderdale taught me how to think. It taught me the fundamentals that I've been using for the last 25 years. Adam Fiveson , Level 2 Analyst for the School District of Palm Beach County Bachelor of Science in Graphic Design, 2016 , The Art Institute of Fort Lauderdale

Level 2 Analyst for the School District of Palm Beach County

Adam Fiveson is a level 2 analyst for the School District of Palm Beach County in Florida—for the 10th largest school district in the country. He designs all branded materials produced by the information technologies applications division. “My primary function is to ensure a consistent brand message from all of our departments. This includes logo design, brochures, websites, and banner ads.”

He returned to school to earn his Bachelor’s degree and recently completed a MFA from Vermont College of Fine Arts. “This is my challenge—to make it into the big leagues. To teach at the college level and to work for a well-known agency. This what motivates me to continue on in my profession.” Adam admits that graphic design requires a high level of commitment. “You really must grow a thick skin. Be prepared for criticism and pay attention—even from people who have no business criticizing you. Stick to your guns but don't wrap your sense of self worth in your product. At the end of the day, it’s your clients that matter.”

He says that the freelance marketplace has changed in the past few years, with international freelancers providing services at a fraction of what he charges. “I found myself in a marketplace which had been so devalued that it seemed at the time to be not worth the effort to compete. I eventually found my footing by hiring some of those competitors to do my work for me. I became a broker and eventually created my own marketplace. That was the year I netted a bit over a half a million dollars. I learned the hard way to play the cards I was dealt; and if I didn't like any of my options, I should change the game.”

He adds that he works with people who often have little design background. To reinforce his credibility, he decorates his workspace with design-oriented pieces. He’s proud to see his work on store shelves, signage, and making an impact online, but says that the main benefit he’s received is intrinsic. “[I enjoy] being able to pass the love of design to students, apprentices, and my peers.”

Adam, who in 2016 earned a Bachelor of Science in Graphic Design from The Art Institute of Fort Lauderdale, says that his time in school built upon the fundamentals he’s been using for his entire career. Adam’s work experience is extensive. Over the past 26 years, he’s been a creative instructor or employee for South Tech Academy, Boynton Beach Florida Graphic Design Academy, Immersant/Bowne Global,, Brick Computer Science Institute, Wells Fargo Home Mortgage, Fort Lauderdale College, Video Quik Labs, IBM - Ergonomics/Usability, Enternet Entertainment Group, and College Bound/ Ronkin Educational Group.

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