Cassandra Lassman is the channel branding systems manager for ION Media Networks in Clearwater, Florida. She oversees the branding department, which is responsible for on-air graphics that run during programming on ION Television, ION Life, and Qubo. She also manages graphics for end credits, crawls, and promotional lower thirds—and is a manager for multiple projects within the on-air promotions department.
“A typical day at work includes planning, creating, and scheduling all promotional graphics that run during programming. I create dynamic graphics that are programmed to pull specific information from a database, such as, ratings, end credits, and show tune-in information,” she says. Cassandra adds that her most rewarding accomplishment has been starting an internship program for the on-air promotions department.
She explains that her career requires an extremely high level of commitment. “My career has always been very important to me and it's something that I take very seriously. What has made it easy is that I love what I do. I had to start from the bottom and no matter what work a company had me doing, I always did my best.” Cassandra believes that freedom in the workplaces helps to cultivate a creative environment. “Freedom to speak your mind and feel comfortable doing so [is important]. I have been lucky to work for companies that allow me to be creative and also give me the tools necessary to make my ideas become a reality.”
Cassandra, who in 2008 earned an Associate of Science in Video Production from The Art Institute of Fort Lauderdale, says that her education provide the skills and tools need to grow within the industry. “The classes that focused on presentation and résumé writing skills boosted my confidence when speaking with potential employers.” She adds that the school’s career services department helped her to secure both internship and full-time positions at NBC and FOX. “They still continue to guide me and help me grow throughout my career.” She’s continuing to build upon her education by working toward a business degree. “I am always looking for ways to better myself professionally and personally. I feel a sense of accomplishment when I am able to push myself to do my best.”
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