Ed Kiggins

Graphic & Web Design

Director of Digital Communications at the University of Pennsylvania
The Art Institute of Fort Lauderdale

Ed Kiggins

The Art Institute of Fort Lauderdale gave me the technical skills to enter what was then an incredibly competitive field. The confidence I gained through the years has helped me to survive and thrive in an industry where so many have had to change. Ed Kiggins , Director of Digital Communications at the University of Pennsylvania
Associate of Science in Graphic Design , 1986 , The Art Institute of Fort Lauderdale

Director of Digital Communications at the University of Pennsylvania

Ed Kiggins is the director of digital communications at the University of Pennsylvania. He’s responsible for creating and implementing the school’s communications strategy. “I lead a team of writers, designers, photographers, editors, video producers, and illustrators in the creation of all university media including magazines, newsletters, websites, mobile apps, videos, emails, social media, television and radio commercials, podcasts, and tours/events,” he says.

He began at the university after spending time at agencies and working for publishers including Merion Publications, Cardinal Business Media, Rodale, Philadelphia Magazine, Chilton, Reed-Elsevier, and Jobson. He was also the creative director for AAA, where he wrote and edited features and created videos. “I travelled the world creating award-winning travel and automotive content. My team created some of the first and best digital magazines in the world, which got me noticed by the University of Pennsylvania. Being recruited by an Ivy League school has been one of the best things to happen in an already fantastic career.”

Today, his typical workday includes interviewing students and alumni in front of a camera. He also meets with stakeholders from around the university to discuss and create solutions for their communications needs. While his job can be difficult, he asserts that when you love what you do, you’ll find a solution.

One particular challenge he faced involved the shift from print to digital media. “As a magazine guy, I awoke one day to find my industry about to dissolve. Not entirely bad news, as I love digital communications. But nobody had figured out how to make money at it, so the jobs were few and precious.” He studied the technical skills needed to survive in a changing industry and also studied the entire industry ecosystem—discovering the angles needed to reach clients, employers, bosses, and readers. “I visualize myself as a storyteller who has mastered and calls upon whichever medium is best suited to deliver the story I need to tell.”

Ed adds that he loves what he does so much, he started a 501(c)(3) non-profit media company and runs it in his spare time.

His creative influences include Simon Sinek and he says that there’s an immeasurable difference between bosses and leaders. “I consider myself a leader—one who is on the playing field, doing the work and inspiring others to bring their best game, filling in when necessary, and pulling rather than pushing.”

Ed, who in 1986 earned an Associate of Science in Graphic Design from The Art Institute of Fort Lauderdale, says that his education provided the technical skills needed to enter a competitive industry. “The confidence I gained through the years has helped me to survive and thrive in an industry where so many have had to change.” He states that there’s never been a better time to be a communicator. “The reader has so many choices today and such total control over what they absorb that only those who really know how to create resonant media will survive. At this point in my career, I've done almost everything there is to do, and I am waiting on the next evolution of medium to dive into. Meanwhile, I am writing a screenplay, and hope to write a novel. I’d love to make a film.”

Seehttp://ge.artinstitutes.edu/programoffering/464for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.