Fashion Marketing

Course Listing

Fashion Marketing & Management
Associate of Science
Published June 1, 2016
This program can be completed on ground, blended (plus) or online.

Student Learning Outcomes

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Upon successful completion of the program, graduates will have the opportunity to:

  • Demonstrate proficiency in current industry technology and software related to business and marketing.
  • Demonstrate skill in merchandise presentation display and in-store sales promotion as marketing tools.
  • Demonstrate understanding of selection, inventory, distribution, and planning processes.
  • Utilize visual merchandising as a communication tool and are able to identify target markets of consumers.
  • Apply and articulate professional standards and business concepts related to retail and fashion industries.

Program Courses


RS092 College Success
ADVA201 Fundamentals of Marketing
ADVA204 Consumer Behavior & Persuasive Sales Techniques
FADA103 Textiles Fundamentals
FADA111 Survey of the Fashion Industry
FADA207 Early History of Fashion
FADA208 Trends & Forecasting
FADA217 Modern History of Fashion
FADA308 Fundamentals of Business
FMMA101 Introduction to Retailing
FMMA103 Survey of Manufacturing & Product Development
FMMA104 Sales Promotion
FMMA201 Merchandising Math
FMMA202 3D Visual Merchandising I
FMMA203 Event and Fashion Show Production
FMMA209 Portfolio I
FMMA211 Retail Buying
FMMA212 3D Visual Merchandising II
FMMA221 Merchandise Management
FND105 Design Fundamentals
FND135 Image Manipulation
FND150 Digital Color Theory
GWDA103 Digital Illustration


HU110 College English
HU111 Effective Speaking
HU130 Visual Language & Culture
General Education Requirement
MS111 /MS114 College Algebra OR Traditional Geometry
Social & Behavioral Sciences Requirement


Program Electives

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Note: The Art Institute of California—Hollywood(a campus of Argosy University) reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.