Professional Writing for Creative Arts

Course Listing

Professional Writing for Creative Arts
Bachelor of Fine Arts
Published June 1, 2016
This program can be completed on ground, blended (plus) or online.

Student Learning Outcomes

See for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Upon successful completion of the program, graduates will have the opportunity to:

  • Demonstrate effective written creative and expository communication by considering various audiences and contexts, and providing sufficient, relevant information on a topic that is organized, complex, and employs successful rhetoric.
  • Demonstrate, through research techniques, copy editing, and self-critique, knowledge of multimodal forms of expression.
  • Develop and apply concepts based on an understanding of appropriate media/technology as well as analyze and incorporate aesthetics and layout in the design process for various forms of communication outlets.
  • Demonstrate proficiency in the conceptual thinking process through work that reflects current cultural, social, economic and, industry trends as well as emerging technologies.
  • Demonstrate professional presentation skills, articulation of visual problem solving, and mastery knowledge of ethics, business practices and industry standards.
  • Demonstrate, through digital publications, a sound knowledge of content management, and media content creation utilizing industry software.

Program Courses


RS092 College Success
ADVA201 Fundamentals of Marketing
ADVA214 Advertising Copywriting
ADVA215Advertising Storyboarding & Scriptwriting
ADVA328 Public Relations
DFVA201 Fundamentals of Scriptwriting
DFVA214 Scriptwriting
GWDA101 Applications & Industry
GWDA132 Information Architecture
GWDA133 Fundamentals of Web Design
GWDA204 Introduction to Writing for Interactive Media
INSA307 Introduction to Research Methods
PRWA101 Principles of Rhetoric
PRWA102 Journalism
PRWA103 Foundations of Professional Writing
PRWA104 Marketing Communications
PRWA107 Myth & Symbol
PRWA111 Introduction to Literary Studies
PRWA121 Creative Writing
PRWA202 The Language of Business
PRWA203 Introduction to Copyediting
PRWA212 Story Writing
PRWA213 Content Management for Web Media
PRWA222 Lifestyle Writing
PRWA302 The Editorial Process
PRWA303 The Publication Process
PRWA304 Communication in the Global Marketplace
PRWA305 Senior Thesis: Concept & Development
PRWA307 Ethics in Professional Writing
PRWA312 Creative Nonfiction Writing
PRWA322 Grant & Proposal Writing
PRWA402 Writing for Health, Science & Technology
PRWA403 Senior Thesis: Content Creation
PRWA406 Internship OR Elective III*
PRWA408 The Writers Marketplace
PRWA409 Portfolio
PRWA413 Senior Thesis: Revision & Defense
Elective I*
Elective II*


HU110 College English
HU111 Effective Speaking
HU130 Visual Language & Culture
HU358 Critical Thinking
HU430 General Education Capstone
MS111 College Algebra OR MS114 Traditional Geometry
Humanities Requirement – Upper Division
Humanities Art Requirement – Upper Division
General Education Requirement
General Education Requirement – Upper Division
General Education Requirement – Upper Division
Mathematics & Sciences Requirement – Upper Division
Social Behavioral Sciences Requirement
Social Behavioral Sciences Requirement
Social Behavioral Sciences Requirement – Upper Division


Program Electives

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Note: The Art Institute of California—Hollywood(a campus of Argosy University) reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.