Graphic & Web Design

Course Listing

Graphic & Web Design
Bachelor of Science
Published June 1, 2016
This program can be completed on ground, blended (plus) or online.

Student Learning Outcomes

See for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Upon successful completion of the program, graduates will have the opportunity to:

Graphic & Web Outcomes

  • Demonstrate versatile aesthetic layout and design solutions, including effective usage of space, line, color, shape, texture, form, balance and value; typographic and photographic hierarchy structures.
  • Demonstrate conceptual thinking through work that reflects historical and contemporary trends, answering design problems with creative visual and writing elements.
  • Demonstrate the interdependence of content and visual expression; evaluate and critique their design concept; articulate the vision behind their creative work, and defend their creative solutions.
  • Articulate their design direction by communicating mastery of graphic and web design, problem solving, ethics and industry standards in visual presentations.

Graphic Design Specific Outcomes

  • Demonstrate and apply competencies in industry-specific computer software. These include preparation and presentation of work, technical aspects of prepress, output, and quality reproduction as well as web design.

Web Design Specific Outcomes

  • Demonstrate knowledge of interactive design & development using industry software, authoring systems and/or web scripting.

Program Courses


RS092 College Success
FND105 Design Fundamentals
FND110 Observational Drawing
FND135 Image Manipulation
FND150 Digital Color Theory
GWDA101 Applications & Industry
GWDA103 Digital Illustration
GWDA105 Concept Design
GWDA111 Introduction to Layout Design
GWDA112 Typography - Traditional
GWDA122 Typography - Hierarchy
GWDA133 Fundamentals of Web Design
GWDA202 Interface Design
GWDA 209 Portfolio I
GWDA222 Intermediate Layout
GWDA243 Object Oriented Scripting
GWDA272 Corporate Identity
GWDA273 Intermediate Web Design
GWDA303 Interactive Motion Graphics
GWDA323 Design Team: Pre-Production
GWDA382 Design for Mobile Devices
GWDA413 Design Team: Production
GWDA419 Portfolio II
Elective 1*
Elective 2*
Elective 3*


HU110 College English
HU111 Effective Speaking
HU130 Visual Language & Culture
HU430 General Education Capstone
MS111 College Algebra OR MS114 Traditional Geometry
Humanities Art Requirement – Upper Division
Humanities Writing Requirement – Upper Division
Humanities Requirement – Upper Division
General Education Requirement
General Education Requirement – Upper Division
General Education Requirement – Upper Division

Students will choose one (1) concentration to fulfill program requirement:


GWDA102 Rapid Visualization
GWDA203 Pre-PRess and Print Production
GWDA207 Design History
GWDA212 Typography - Expressive & Experimental
GWDA232 Form and Space
GWDA242 Graphic Symbolism
GWDA252 Advanced Layout Design
GWDA262 Package Design
GWDA282 Collateral Design
GWDA302 Information Design
GWDA305 Art Direction
GWDA308 Business of Graphic Design
GWDA409 Graphic Design Captsone
PHOA101 Principles of Photography
Elective 4*
Graphic Design Concentration Courses 45


ADVA407 E-Commerce Strategies & Analytics
GWDA123 Programming Logic
GWDA132 Information Architecture
GWDA201 Audio & Video
GWDA204 Introduction to Writing for Interactive Media
GWDA213 Timeline Animation & Interaction
GWDA253 Authoring for Interaction
GWDA263 Web Standards
GWDA283 Advanced Web Design
GWDA313 Emerging Technologies
GWDA317 Interactive Communication: Planning & Research
GWDA318 Interactive Industry & Business Operations
GWDA372 Content Management Systems
GWDA407 Interactive Communication: Usability & Prototyping
GWDA453 Interactive Communication: Development & Delivery
Web Design Concentration Courses 45


Program Electives

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Note: The Art Institute of California—Hollywood (a campus of Argosy University) reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.