Fashion Marketing & Management
CEO and Founder of PROTO-type Business Solutions
The Art Institute of California—Hollywood, a campus of Argosy University
[My education taught me] the industry and the business. I can be in a business meeting, product development meeting, or a marketing meeting and understand exactly what's going on and what's expected out of me and my client. Raylene Proto , CEO and Founder of PROTO-type Business Solutions Bachelor of Science in Fashion Marketing & Management, 2014 , The Art Institute of California—Hollywood, a campus of Argosy University
Raylene Proto is the CEO and founder of PROTO-type Business Solutions in Los Angeles, California. She works with clients across the country, providing business advice to the fashion community. “About 90% of the people [who contact me], I met via a networking event or through one of my workshops,” she says. Raylene works for designers, designer’s vendors, and fashion bloggers. She helps bloggers to drive more traffic to their sites—and works to finalize licensing agreements for capsule and personal collections.
She explains that she consults with designers to help them get to the next level while remaining compliant with state regulations, manufacturing regulations, and laws. “For my more established designers, it’s consulting on label law, marketing material, and made in America regulations. I even have a referral service where I refer designers out for fabric sourcing services, tag sourcing, manufacturing, web design, domain services, IT services, and marketing design.” Raylene also reviews contracts and negotiates terms for designers with their vendors.
Raylene created the concept for her business while still a student at The Art Institute of California—Hollywood. “The idea for PROTO-type resulted from a project I [created] for my entrepreneurship class. [Now], I get to do workshops and guest speak at schools, along with having the opportunity to be a guest editor for some online fashion magazines.” Raylene says that fashion law is still new but is becoming increasingly recognized. To break into that particular industry, she also took separate legal studies courses.
Raylene, who in 2014 earned a Bachelor of Science in Fashion Marketing & Management from The Art Institute of California—Hollywood, says that her education provided a solid foundation in the fashion industry. “When I made the decision to pursue fashion law, I knew I needed to know the industry and the business. [My education] allowed me to accomplish that through classes and the experienced instructors. I can be in a business meeting, product development meeting, or a marketing meeting and understand exactly what’s going on and what’s expected out of me and my client.” She adds that the weekly presentations she was required to complete helped her to get over a fear of public speaking—allowing her to participate in workshops and lectures.
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