Jane Carlton Hall
Fashion Marketing & Management
The Art Institute of Houston
Work hard, get back up when you fall down, and never give up. Jane Carlton Hall Carlton Hall , Fashion Instructor , The Art Institute of Houston
Was there a defining moment when you knew you were destined to become a creative professional?
After spending many years pursuing separate interests in clothing and business, I realized I could combine my passion for both.
How do you weave your professional background into the classroom experience?
My 26 years as a professional designer and manufacturer gives me many real-world experiences that I share every day with students. They get the real thing, not a textbook experience. Many times, pie-in-the-sky ideas can’t be translated to a marketable product. I share both my mistakes and my successes to show students that it’s all part of the process.
What class assignment exemplifies your approach to teaching and mentoring?
Since I still manufacture a brand, I create a simulated buying experience for my Fashion Retail & Management students. They’re introduced to the product as though they’re the buyer for a store in a particular region of the country. They must spend their budget on an assortment of products that meet criteria determined by climate, season, and target customer. At the end, they defend their purchase and explain their selections. The assignment comes as close as possible to how the market buying process actually works, and pushes students to think about the realities of making a purchase for a customer other than themselves.
How does collaboration contribute to students’ success—particularly when students from various programs work together?
When our students enter the workforce, they’ll be working with people from every walk of life. They need to learn how to overcome differences and learn how each member of the team contributes to a project.
What’s the most important thing you impart to students to help them succeed in class and the real world?
I make sure to tell my students that if I could start from scratch and create my own national brand, they can do it, too.
What’s the most critical advice you would offer any student embarking on a creative career?
Work hard, get back up when you fall down, and never give up.