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Technology Takes Center Stage At The Smashin’ FashionTM Show Houston’s Best Stylist CompetitionTM Sharable Style

By: The Art Institutes

May 14, 2014

From the real-world-sized models and up-and-coming local stylists to the integrated technology used in the program and event production, Sarah Shah’s Smashin’ Fashion—Houston’s Best Stylist Competition event is bucking runway conventions and making style more inclusive.

Technology is woven through every aspect of the show, starting with the online program. The event kicks-off a week in advance with the release of this special microsite dedicated to sharing event information, encouraging audience participation and serving as a program for attendees.

The site will also include a feed so those who aren’t able to attend can enjoy the show, too. After the show, the highlights video will be added so guests can relive the experience.

“There’s no paper—this is 2014,” Shah said. “The online program is a place you can always come back to for information. If you’re wondering ’Shoot—who was that stylist? I want to work with them!’ You can come back and easily figure it out. It’s a resource for before, during and after the event.”

Partner and The Art Institute of Houston-North, a branch of The Art Institute of Houston instructor, Elizabeth Robinson of Turning Stones Media, and one of her top students will design the program, which features information about each stylist, model and sponsors as well as social sharing links and directions to the venue.

A week before Smashin’ Fashion, the link will be sent to attendees via email and will be shared on social media with instructions on ways they can participate in the social experiences surrounding the event. The sharing makes it easy for those to participate even if they aren’t able to physically attend the event.

“We’re not just using social media to share and push or promote the event. We’re using it as a fully integrated part of Smashin’ Fashion runway, ” Shah said. “So often people use social media to say ‘look at me, look at me.’ We’re using to say ‘look at you.’ We want to include your street style and share your experience at the show.”

Sarah Shah’s Smashin’ Fashion—Houston’s Best Stylist Competition will be held on July 31st at The Art Institute of Houston’s Greenway Plaza-area campus. For more information, contact Sarah Shah at sarah@sarahshah.com or visit http://www.sarahshah.com/blog/index.php/2014/event-houstons-best-stylist-competition/.

About Sarah Shah:

Sarah Shah is a woman on a mission. Weary of seeing people fall victim to one-size-fits-all style advice, Shah helps her clients discover their authentic style instead forcing them into a “dress for success” mold. How? She starts with what the person loves and finds what’s right for their lifestyle before applying the trends, “rules,” or dress codes. Shah has appeared on TV over 80 times, helped hundreds of clients find their style, and written the definitive book on looking good in your own body: Dress Yourself Skinny.

About The Art Institute of Houston-North:

This project is part of The Art Institute of Houston-North’s collaboration with Houston businesses to provide students with invaluable real-world project experience so they are even better prepared for work in their field after graduation.

The Art Institutes is a system of over 50 schools throughout North America. Programs, credential levels, technology, and scheduling options vary by school and are subject to change. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. Administrative office: 210 Sixth Avenue, 33rd Floor, Pittsburgh, PA 15222 ©2014 The Art Institutes International LLC.

About BLiNC by Bambi Lynn:

BLiNC by Bambi Lynn is a fashion forward company, creating fashion events from model development, styling and runway choreography to world-class event design and production. BliNC innovates and brings the unexpected to life on the runway.

Bambi Lynn is the Co-Creator/Executive Producer of Fashion Houston 2010 and 2011. Lynn also produces fashion shows with individual designers from New York, Los Angeles and Houston as well as non-profit organizations. She surrounds herself with positive innovative young visionaries as she has helps “bring the world of fashion to Houston and Houston to the world of fashion.” Lynn is also the Fashion Event Producer/Corporate Promotions Manager for Page Parks Corporation.

By: The Art Institutes

May 14, 2014