Fashion Marketing& Management
I'm all about the business of Fashion.After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.
*Credentials and experience levels vary by faculty and instructors.
Meet our Alumni
Andray ClarkeGeneral Education , 2012
"The Art Institute of Houston opened the doors to design for me. I have always been aware of my passion but didn't have the direction or knowledge to make it work for me."Read More
What Will I Study?
I know I have to earn it. I'm ready to start.
The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:
- Sales and Event Promotion
- Consumer Behavior
- Brand Marketing
- Visual Merchandising
- Retail Operations and Technology
- Apparel Evaluation & Production
- Business Management
- Financial Management
- Merchandise Management
- Trends and Concepts in Apparel
- I'm looking for my proving ground.
I'm looking for my proving ground.
At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.
*Credentials and experience levels vary by faculty & instructors.
Meet our Faculty
Patrick Brunelli-GuerraCulinary Arts
"Never say that something is impossible. See every challenge as a new opportunity for you to grow even more."Read More
International equivalency of a bachelor's degree, Culinary Arts, evaluated by Career Consulting International
B.S., Culinary Management, The Art Institute of Houston
More than 25 years' culinary experience and classical European training, including: Executive Chef, Marriott Hotels; Executive Sous Chef, Intercontinental Hotel Houston; Executive Chef, Trattoria Grappolo; Sous Chef, Sonnenalp Resort; Sous Chef, Restaurant le Beaujolais. Chef Guerra has competed and won 9 silver and bronze medals in ACF culinary competitions (2005 - 2013); Les Chaines des Rotisseurs Hospitality Award (2003); Swiss Culinary Cup, Lucerne (2000, 1999, 1998, 1997, 1996); multiple international culinary competitions in Canada, Switzerland and Italy, including Swiss Cook of the Year 1994 and Best Apprentice of Switzerland for 1993. He is a Certified Executive Chef with The American Culinary Federation.Read More...
I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008
Francys Herrera and Alejandro Barzaga, Bachelor of Arts in Fashion Design students at Miami International University of Art & Design, made big impressions during the 2022 New York Fashion Week.
In this episode of Ai LIVE, host E. Vincent Martinez sits down with Alex Badia, fashion director at Women’s Wear Daily, and talks about how to be fearless with fashion.
Ai LIVE is an online mix of communication, entertainment, and instruction that builds upon your education with a library of fun, informational, industry-relevant shows about creative careers.