Advertising

Course Listing

Advertising
Bachelor of Fine Arts
Published June 1, 2016
This program can be completed on ground or online.

Student Learning Outcomes

See ge.artinstitutes.edu/programoffering/4325 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Program Courses

ADV110 Creative and Strategic Planning
ADV120 Organizational Behavior
ADV130 Advertising Copywriting
ADV210 Storyboarding and Scriptwriting
ADV220 Consumer Behavior
ADV230 Advertising Design
ADV240 Principles of Marketing Research
ADV250 Sales & Persuasive Techniques
ADV310 Account Planning
ADV320 Public Relations and Promotion
ADV330 Brand Strategy
ADV340 Media Planning and Buying
ADV350 Advertising Sales and Ratings
ADV410 Interactive Advertising
ADV420 Introduction to Advertising Campaign
ADV430 Advertising Media Production
ADV440 Intermediate Advertising Campaign
ADV450 Portfolio Preparation
ADV460 Advanced Advertising Campaign
ADV470 Portfolio
GD101 Digital Illustration I
GD111 Typography—Traditional
GD114 Concept Design
GD204 Layout Design
GD212 Digital Photography for Designers
GD216 Digital Layout
GD218 Print Production
GD430 Art Direction
IMD131 Introduction to Scripting Languages
IMD231 Concepts in Motion Design
IMD312 Interactive Motion Graphics
IMD334 Writing for Interactive Design
INT419 Internship
Program Elective
Program Elective
Program Elective

Foundational Courses

ART106 Design Fundamentals
ART108 Observational Drawing
ART109 Image Manipulation
ART114 Color Fundamentals
CD400 Career Development
RS100 Fundamentals of Business
RS321 Fundamentals of Marketing
RS345 Fundamentals of Advertising

General Education Courses

ARTS1303 Art History I
ARTS1304 Art History II
ENGL1301 English Composition
MATH1310 College Mathematics
PSYC2301 General Psychology
SOCI1306 Social Problems
SPCH1315 Public Speaking

Program Electives

Humanities English Elective (choose one):

ENGL1302 Introduction to Literature
ENGL2307 Creative Writing
ENGL2311 Business Writing for Professionals
ENGL3511 Literature and Film Analysis

Humanities History Elective (choose one):

HIST1301 U.S. History I
HIST1302 U.S. History II
HIST2321 World Civilizations I
HIST2322 World Civilizations II

Mathematics and Science Elective (choose two):

BIOL1308 Biology
ENVR1401 Environmental Science
MATH4332 Mathematics for Decision Making
PHYS1301 Physics

Social Science Elective (choose one):

PSYC2319 Social Psychology
PSYC3019 Human Sexuality

TOTAL CREDITS REQUIRED FOR GRADUATION 180

Print course listing

Note: The Art Institute of Houston reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.