I want to compete in the marketplace of ideas.
Every brand, big and small, has a story to tell. They need creative people who can tell those stories in interruptive and compelling ways. If that sounds like a job for you, an ad agency or marketing department may be in your future. This is fast-paced industry that demands original ideas, killer concepts, and spot-on execution. And if your passion alone doesn't have your mind running on all cylinders, the fierce competition for jobs, projects, and clients will. In our Advertising degree program, you’ll explore ways to grab the attention and imagination of the right audience at the right time with the right appeal—from mass marketing to tailoring social media messages. Whether you choose the creative or business side of this competitive industry, you’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* who know this isn’t a profession for the faint of heart.
*Credentials and experience levels vary by faculty & instructors.
Bachelor of Fine Arts in Advertising
Bachelor of Fine Arts in Advertising
See ge.artinstitutes.edu/programoffering/4325 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.
I want to use both sides of my brain.
To make it in the advertising world, you’ll need to think both strategically and creatively. You’ll need a well-rounded education that gives you the whole picture. After your introduction to basics like color theory and typography, you’ll work through courses ranging from copywriting to account planning, from online marketing to media buying. You can explore areas like concept development, brand strategy, marketing research and public relations. You’ll have the opportunity to use relevant technologies that include design software. The idea is to help you develop the skills to communicate verbally, visually, interactively, and effectively—no matter which side of the business you end up pursuing. See our gainful employment pages for possible careers that match the program that interests you.
Meet our Alumni
What Will I Study?
I'm ready to build brands. Starting with my own.
From illustration, storyboarding and concept to strategy, research and public relations, there’s more to advertising than just creating ads. Our Advertising curriculum can take you from concept stage to market-ready professional. You'll study areas that span both the creative and business sides of the industry:
- Digital Illustration
- Concept Development
- Online Marketing
- Account Planning
- Marketing Research
- Public Relations and Promotions
- Media Buying
- Brand Strategy
I'm looking for my proving ground.
At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Advertising degree program is built on our strengths in marketing, branding, and communication. It’s also built on our knowledge that there’s nothing easy about a creative career. Because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.
*Credentials and experience levels vary by faculty and instructors.
Meet our Faculty
Patrick Brunelli-GuerraCulinary Arts
"Never say that something is impossible. See every challenge as a new opportunity for you to grow even more."Read More
International equivalency of a bachelor's degree, Culinary Arts, evaluated by Career Consulting International
B.S., Culinary Management, The Art Institute of Houston
More than 25 years' culinary experience and classical European training, including: Executive Chef, Marriott Hotels; Executive Sous Chef, Intercontinental Hotel Houston; Executive Chef, Trattoria Grappolo; Sous Chef, Sonnenalp Resort; Sous Chef, Restaurant le Beaujolais. Chef Guerra has competed and won 9 silver and bronze medals in ACF culinary competitions (2005 - 2013); Les Chaines des Rotisseurs Hospitality Award (2003); Swiss Culinary Cup, Lucerne (2000, 1999, 1998, 1997, 1996); multiple international culinary competitions in Canada, Switzerland and Italy, including Swiss Cook of the Year 1994 and Best Apprentice of Switzerland for 1993. He is a Certified Executive Chef with The American Culinary Federation.Read More...
Zack ZwickyGraphic & Web Design
"Work hard—and do it for yourself."Read More
M.F.A., Studio Art - Graphic Communications, University of Houston
B.S., Graphic Design, The Art Institute of Fort Lauderdale
A.A.S., Visual Communications, The Art Institute of Houston
Professional and academic experience includes: Faculty Member, The Art Institute of Houston, University of Houston, Rice University School of Continuing Studies; Design Studio Director, The Art Institute of Houston; Graphic Designer and Pre-Press Manager, Midtown Graphics & Press; Owner / Designer, couchpotatographics; Graphic Designer, Tomorrow's Key. Exhibitions include: A Digital Cabinet of Curiosities video installation, Blaffer Gallery, 2009; Existential Motion & Mutual Migration video installation, Box 13 Gallery, 2008; Distraction installation, Commerce Street Artist Warehouse, 2007.Read More...
I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008