Course Listing

Fashion Marketing & Management
Bachelor of Science
Published January 1, 0001

Student Learning Outcomes

See for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.
  • Define retailing, to include “bricks-and-mortar”, “clicks-and-mortar”, direct marketers with clicks-and- mortar retailing operations, and bricks-and-mortar retailers, relate them to the marketing concept with an emphasis on the total retail experience
  • Discuss why customer and channel relationships must be nurtured in today’s highly competitive marketplace
  • Explain the steps in strategic planning for retailers, to include: situation analysis, objectives, and identification of consumers, overall strategy, specific activities, control and feedback
  • Analyze fashion concepts and design cycles to forecast future trends
  • Demonstrate a basic foundation in drawing and design
  • Develop an understanding of the history of fashion
  • Employ modern fashion illustration concepts and techniques
  • Apply basic business principles including retail mathematics, sales and event promotion
  • Identify how to effectively bridge the gap between designers and the retail market
  • Develop the decision-making skills needed to insure that the preferred consumer goods are in stock at the appropriate time
  • Demonstrate knowledge of fashion industry trends and manufacturing, general business, management, operations and compliance, retailing, marketing, advertising, and design

Program Courses

Core Curriculum Requirements
FRM112 Introduction to Retailing
FRM131 Elements of Retail Operations and Technology
FRM220 Retail Math
FRM221 Public Relations and Promotion
FRM225 Brand Strategy
FRM231 Visual Merchandising
FRM232 Sales and Event Promotion
FRM237 Current Designers
FRM260 Consumer Behavior
FRM320 Media Planning and Buying
FRM321 Store Planning and Lease Management
FRM323 International Marketing and Buying
FRM325 Brand Marketing
FRM331 Retail Buying
FRM334 Professional Selling
FRM350 Portfolio Preparation
FRM401 Fashion Business Planning
FRM402 Advanced Fashion Business Planning
FRM450 Portfolio Presentation
FRM499-A Internship
FS101 Survey of the Fashion Industry
FS105 Early History of Fashion
FS110 Fashion Illustration
FS131 Textile Fundamentals
FS201 Trends and Forecasting
FS205 Modern History of Fashion
FS240 Concept Development
FS280 Technical Design
FS290 Research and Sourcing Fundamentals
FS300 Event and Fashion Show Production
FS320 Product Development
FS420 Applied Product Development
GD102 Fundamentals of Design
GD104 Color Theory
GD114 Digital Imaging
IMD121 Web Scripting
RS111 Business Law
RS121 Fundamentals of Marketing
RS131 Fundamentals of Advertising
RS221 Introduction to Accounting Principles
RS321 Principles of Marketing Research
RS341 Human Resource Management

Total Required Core Curriculum Credits 126

General Education Requirement
GE110 English Composition
GE115 Critical Thinking
GE120 College Mathematics
GE130 Art History
GE140 Speech and Communication
GE150 Natural Science
GE160 Psychology
GE200 Sociology
GE201 Historical and Political Issues
GE220 World Civilization
GE250 Anthropology
GE260 Research and Technical Writing
GE280 Conversational Spanish I
GE490 General Education Capstone

Total Required General Education Credits 54

Total Credits Required for Graduation 180

Print course listing

Note: The Art Institute of Indianapolis reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.