Digital Photography Hero

DigitalPhotography

I want to harness the power of images.

One day, you picked up a camera. And you’ve never put it down. You were captured by the magic of telling stories with pictures. There’s a market for people who constantly find innovative ways to fill the world with their ideas, impressions, and insights. And Digital Photography can help you make a positive impression when you’re ready to match your talents against the competition. From the very start, we’ll guide your development, both creatively and technically. You’ll work with technology similar to what professionals use—it’s a step-by-step process that’s all about preparing you for a future when you can do what you love. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* who are focused on your success.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Associate of Science in Digital Photography

Quarter Credit Hours:
90
Timeframe:
6 Quarters

Gainful Employment

Outcomes

Associate of Science in Digital Photography

Outcomes

See ge.artinstitutes.edu/programoffering/1396 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

  • Demonstrate knowledge and control of the photographic process, including image manipulation, photo retouching, color management, printing, network use and digital asset management
  • Demonstrate knowledge of the workings of a large, multi-functional commercial photographic studio, its business and operations, including key concepts of business plans, competitive business strategies, human resources, database management, and financial principles
  • Create advanced market research including branding, competitive analysis, and direct marketing
Objectives
  • Demonstrate proficiency with professional capture formats
  • Apply advanced principles of color management
  • Utilize raster-imaging software for image manipulation and output
  • Demonstrate proficiency with motion software for webpage design
  • Demonstrate effective communication skills when speaking to a client, model or photographic team
  • Work effectively in a team environment while assisting on a photography shoot
  • Demonstrate intellectual curiosity
  • Define and enrich a concept using the results of a problem solving process
  • Exhibit conviction and commitment to quality in all work
  • Demonstrate lighting skills in the studio and on location
  • Use tungsten and electronic-flash equipment
  • Develop a sense of business and personal ethics
  • Determine a career track
  • Demonstrate creativity on demand
  • Use acquired skills to define personal style and vision
  • Assemble a portfolio

    View Academic Catalog

    Bachelor of Science in Digital Photography

    Quarter Credit Hours:
    180
    Timeframe:
    12 Quarters

    Gainful Employment

    Outcomes

    Bachelor of Science in Digital Photography

    Outcomes

    See ge.artinstitutes.edu/programoffering/1399 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

    • Demonstrate proficiency with professional capture formats
    • Apply advanced principles of color management
    • Utilize raster-imaging software for image manipulation and output
    • Demonstrate proficiency with motion software for webpage design
    • Demonstrate effective communication skills when speaking to a client, model or photographic team
    • Work effectively in a team environment while assisting on a photography shoot
    • Demonstrate intellectual curiosity
    • Define and enrich a concept using the results of a problem solving process
    • Exhibit conviction and commitment to quality in all work
    • Demonstrate lighting skills in the studio and on location
    • Use tungsten and electronic-flash equipment
    • Develop a sense of business and personal ethics
    • Determine a career track
    • Demonstrate creativity on demand
    • Use acquired skills to define personal style and vision
    • Assemble a portfolio
    • Identify and apply basic concepts of running a business
    • Explore non-traditional methods of photography and image production
    • Develop an understanding of modern critical thought and the effects of photography on society and culture
    • Author innovative concepts
    • Examine the legal concerns and challenges of professional photography
    • Create a business and marketing plan
    • Identify and adapt to current market trends
    • Execute concepts to multiple platforms

    View Academic Catalog

    Classroom Experience

    I get the picture. And I'm up for the challenge.

    Glamour, excitement and travel? Maybe. But our program is designed for students who find a certain thrill in putting in long hours, overcoming tough competition, and meeting tight deadlines—all in the pursuit of their passion. To help prepare you for the real world of photography, we’ll start you out with basics like composition, lighting, darkroom techniques, color and design, and the fundamentals of digital photography. We’ll help you apply what you learn both in studios and on location, in natural and artificial light, and in digital formats. You’ll work with tools including digital cameras, slide and transparency scanners, and image manipulation software. See our gainful employment pages for possible careers that match the program that interests you.

    Meet our Alumni

    • The Art Institute of Indianapolis alumni Kathryn Marris

      Kathryn Marris

      Culinary Arts , 2015

      "The Art Institute of Indianapolis gave me the hands on skills I needed to turn my passion into a career."

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      Kathryn Marris

      Kathryn Marris is the culinary lead at Sur La Table in Carmel, Indiana. She instructs cooking classes, plans and updates the class calendar, manages food orders, plans and executes private events, and provides in store culinary demonstrations. “I enjoy being able to make an impact in others’ lives by teaching them cooking skills that they can use at home. I also enjoy teaching individuals about healthy cuisine and how making fresh and delicious food can have a positive impact in their lives,” she says.

      Kathryn is a fan of celebrity Chef Jamie Oliver. “I really appreciate his push for food education and healthy cuisine.” She’s also thankful for the support and encouragement of her instructors at The Art Institute of Indianapolis. Kathryn adds that culinary arts is a second career for her. She originally worked in marketing, but left her position to return to study culinary arts. “I am now able to combine my previous degree in public relations and communications with my culinary training to spread my passion for cooking and food to others.”

      Kathryn, who in 2015 earned a Culinary Arts Certificate from The Art Institute of Indianapolis, says that her education provided the skills needed to turn her passion into a career. “I learned the technical skills needed to finally be able to refine my existing skills into a polished skill set.” She recommends that current students ask questions and gain advice from other chefs and instructors. “Stay humble, work hard, and never stop researching and learning new techniques.”

      See http://ge.artinstitutes.edu/programoffering/491 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

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    • The Art Institute of Indianapolis alumni Matt Richardson

      Matt Richardson

      Digital Photography , 2015

      Thanks to [the school's] technology resources and computer programs, I was able to learn and master them before entering the workforce.

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      Matt Richardson

      Matt Richardson is an Indiana-based freelance product photographer for Gordman’s, an off-price department store. He’s responsible for photographing products for the company’s e-commerce site. Matt explains that a typical day includes building a set—including lighting, background, and camera equipment—then moving through shooting the scheduled products.

      Matt is excited to be a freelancer whose skills and portfolio speak for themselves. “I am proud I’ve been able to find and acquire jobs by continuous hard work. Career Services from The Art Institutes of Indianapolis [has also assisted me],” he says.

      Matt looks to popular magazines and advertisements for inspiration. He enjoys photos that are creative, current, and eye-catching. He recommends that current students decide where they’d like to work and start looking for career options in that location. “Always make sure your résumé, website, and portfolio are updated with your latest projects, content, and contact information. Also work closely with career services. The connections they have in the industry are endless.”

      Matt, who in 2015 earned a Bachelor of Science in Digital Photography from The Art Institute of Indianapolis, says that his classes prepared him for a career in photography. “Working under deadlines and working with groups or other students helped [understand what the real world was like]. Thanks to [the school’s] technology resources and computer programs, I was able to learn and master them before entering the workforce.”

      See http://ge.artinstitutes.edu/programoffering/1399 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

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    • The Art Institute of Indianapolis alumni Von Watts

      Von Watts

      Graphic & Web Design , 2015

      "Career Services [at The Art Institute of Indianapolis] helped me with my confidence in interviewing and [taught me] how to conduct myself in front of employers."

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      Von Watts

      Von Watts is an art and compliance supervisor at Herff Jones, a company that manufactures and sells high school and college achievement products. Based in Indianapolis, Von is responsible for managing the graphic designers and typesetters. “I supervise art direction for the art and composition department—and ensure the best visualization of the product while staying within the budget,” she says.

      Von finds inspiration in the world around her. “I can be at a restaurant and the first thing I notice when I sit down is the menu design. If the design is nice, I'll take a picture and add it to my inspiration folder. The same goes when just riding or walking.” She adds that her heroes are teachers and mentors—people who share their creative knowledge. “I love giving back to those who were once in my shoes. I feel good when I can help out my fellow classmates and upcoming designers.”

      Von, who in 2015 earned an Associate of Science in Graphic Design from The Art Institute of Indianapolis, says that the school’s software and knowledgeable instructors prepared her for a design career. “My instructors prepared me to receive constructive feedback from my freelance clients and others who view my work. [The school’s] career services helped me with my confidence in interviewing and [taught me] how to conduct myself in front of employers.” She recommends that current students look for chances to grow professionally. “Sometimes you have to create your own opportunities. Think like a creative director.”

      See http://ge.artinstitutes.edu/programoffering/497 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

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    What Will I Study?

    Digital Photography Study Section

    Show me how to tell stories. One frame at a time.

    Photography isn’t a hobby. It’s a craft pursued by hard-working, talented professionals who share not just a curiosity about the world, but a commitment to constantly adapting and improving. The Digital Photography curriculum will sharpen your creative edge and technical skills as you study:

    • Digital Photography
    • Color Management
    • Studio Photography
    • Location Photography
    • Portraiture
    • Digital Darkroom
    • Natural & Artificial Light
    • Digital Image Management
    • Editorial Photography
    • Documentary Photography
    • Business of Photography
    • Studio Techniques

    I'm looking for my proving ground.

    At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Digital Photography degree programs are built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. It’s a daily struggle to champion your ideas and earn your place among the best in your profession. Because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. We provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field, as well as internship possibilities. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

    *Credentials and experience levels vary by faculty and instructors.

     

    Meet our Faculty

    • Danisha Brown

      Fashion Design

      "I tell my students that they'll learn more from each other than they will from me."

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      Danisha Brown

      Was there a defining moment when you knew you were destined to become a creative professional?

      Recently I was giving my students some words of encouragement as they left for summer break. As I urged them to push themselves in their studies and to never give up, they looked at me with awe and admiration. I knew that was a moment they’d never forget. And that I’d keep inspiring my students to apply themselves to the work that lies before them.

      How do you weave your professional background into the classroom experience?

      After I graduated from this very school, I started my own fashion business, making swimwear collections. I thoroughly understand both the industry and the student’s perspective. Many students want to start their own businesses, but don’t totally understand the fashion industry. So I share my own experiences to help them gain that knowledge.

      What class assignment exemplifies your approach to teaching, mentoring, and pushing your students beyond their own perceived limits?

      I choose projects that push students to practice and manage their time effectively so they can produce their best work. One project calls for students to research a designer’s past collections and replicate the technical flats of ten of the designer’s garments; they also write a paper about the designer’s personal and professional history. It’s a way for them to explore the designer’s process and their signature style—and practice adapting to a brand’s aesthetic, even if it’s contrary to their own. Students are typically apprehensive about the technical flats and how many they have to complete. I coach them through the process and they usually rise to the challenge—often surprising themselves.

      How does collaboration contribute to students’ success?

      I tell my students that they’ll learn more from each other than they will from me. Seeing different perspectives impact their artistry and way of thinking for the better. I encourage them to work with students from other majors on their portfolio web sites and photo shoots.

      What’s the most important thing you impart to students to help them succeed in class and the real world?

      A positive attitude. If you have a negative disposition, your chances of getting hired are slim to none. This industry is all about networking, and your attitude could make the difference.

      What’s the most critical advice you would offer any student embarking on a creative career?

      Develop time management skills. I encourage my students to use planners and put themselves on a schedule to practice properly budgeting their time.

      Anything else you’d like to share?

      My students keep me motivated. If I can inspire them to manage their time and be positive while dealing with the demands of everyday life, I‘ve done my job.

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    • Lesle Lane

      Digital Photography

      "When I see my students posting on social media something I'd taught them years ago, it makes it worth it."

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      Lesle Lane

      Was there a defining moment when you knew you were destined to become a creative professional?

      I knew I was destined to be a photographer from the moment my parents—both photographers—put a camera in my hand. I was eight when my mother bought a new camera, and handed her old one down to me. As a third-generation photographer, the path for me was clear. And I’ve pursued my passion for 25 years. It’s an honor to carry on the legacy that my parents and grandparents left for me.

      How do you weave your professional background into the classroom experience?

      My students would be the first to tell you how I constantly inform—and maybe overwhelm—them about what’s going on in the industry. I cover everything from creating photography to running a company. Many of my business associates come in and speak to my students, which adds more real-life layers. Being a working professional and teaching is a balancing act. But when I see my students posting on social media something I’d taught them years ago, it makes it worth it. I strive to impact my students in a down-to-earth way. One thing’s for sure, they won’t leave here not knowing how the commercial world works.

      What class assignment exemplifies your approach to teaching, mentoring, and pushing your students beyond their own perceived limits?

      I have students develop their own personal business plan. It forces them to think beyond where they are right now. They do extensive research based on their goals, and come up with educated conclusions about their future. They can't just Google, "What do I want to do with my life." Completing the project brings a mix of relief, celebration, and pride.

      What’s the most important thing you impart to students to help them succeed in class and the real world?

      Candor. My students know if they ask me a question, they're going to get a real answer. They know if an image is good it's going to get praised—but if it isn't, they’ll get a sharp critique. There’s nothing more I can offer than the truth, whether it’s about life or business.

      What’s the most critical advice you would offer any student embarking on a creative career?

      One, never stop shooting to please your own creative eye. It’ll keep you growing. Two, find a mentor in your field. Meet with them regularly and exchange ideas and insights about what’s happening in the industry.

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    • Steven J. Overbey

      Graphic & Web Design

      "I believe in you, and you're not alone."

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      Steven J. Overbey

      Was there a defining moment when you knew you were destined to become a creative professional?

      When I was hired as a marketing trainee for Scovill Manufacturing in Waterbury, Connecticut.

      How do you weave your professional background into the classroom experience?

      I’ve been involved in sales and marketing for over 40 years. I’ve worked for Fortune 500 corporations, and I owned my own business for 16 years. I’m able to take all that experience and share it with my students in a way that translates directly to the areas we’re studying.

      How does collaboration contribute to students’ success?

      I believe that teamwork and group activities help students learn the importance of group dynamics and organizational skills, which they’ll need when they get out in the real world.

      What’s the most important thing you impart to students to help them succeed in class and the real world?

      It can be done. I believe in you, and you’re not alone.

      Read More...
    The Art Institute of Michigan alumni Calvert Griffin [My education] helped me to learn how to be an effective teammate and work well with others. Calvert Griffin
    Bachelor of Fine Arts in Graphic Design, 2014, The Art Institute of Michigan