Art Institutes

Marketing &Entertainment Management

I can't wait to entertain my passion.

You’re always on the lookout for the next exciting event. Well, look around—it’s not just you. Whether for theatrical events, marketing promotions, public relations events or trade shows, new and unique formats, venues, and markets fuel that appetite through expanding media channels. There’s a constant need for fearless, creative minds to manage and promote entertaining events for cultural venues, corporations, creative organizations, and multimedia providers. Our Marketing & Entertainment Management degree program can shape your passion for entertainment and prepare you for your life’s work. You’ll be surrounded and inspired by determined, creatively driven students just like you. And you’ll be taught, challenged, and pushed harder than ever before by experienced faculty* who are equally determined to see you succeed in doing what you love.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Science in Marketing & Entertainment Management

Quarter Credit Hours:
12 Quarters

Gainful Employment


Bachelor of Science in Marketing & Entertainment Management


See for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Classroom Experience

Yeah, it can be a tough field. That's what makes me want it.

A career in marketing and entertainment management is highly competitive, fast-paced, and constantly evolving. That’s why this program is designed to match. It’s for students who possess an unyielding drive to forge a career managing, promoting, and guiding events and venues that draw crowds. You can learn creative engagement and outreach strategies for consumers and businesses, and be introduced to intellectual property, copyright essentials, finances, and the logistics of specific industries and events. You’ll have the opportunity to gain in-depth knowledge of industry-specific news, developments, key players, and trends. And you can discover how to effectively deal with the media. See our gainful employment pages for possible careers that match the program that interests you.

What Will I Study?

Marketing & Entertainment Management

I want to learn the ropes and take the reins.

Marketing & Entertainment Management is the innovative merger of business, branding, marketing and communications, event management, and public relations. The focus is on building the key skills that will get you ready to create, manage, and market entertainment venues and events. You'll study:

  • Fundamentals of Advertising
  • Fundamentals of Marketing
  • Consumer Behavior & Persuasive Sales Techniques
  • Principles of Marketing Research
  • Advertising Copywriting
  • Interactive Advertising
  • Brand Strategy
  • Digital Media Campaigns
  • Public Relations
  • Online Community Management
  • Media Business Practices
  • Fundamentals of Business
  • Applications & Industry
  • Principles of Photography
  • Web Design for Non-Majors
  • Survey of Marketing & Entertainment Management
  • Entertainment Business Accounting
  • Project Management
  • Scriptwriting for Event Management
  • Marketing & Promotions in the Entertainment Industry
  • Public Relations Writing
  • Producing & Production
  • Artist Management
  • Business for the Entrepreneur
  • Event Management I, II, III (Music & Theater, Television & Film, Conferences)
  • Marketing & Entertainment Workshop
  • Media Business Practices

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Marketing & Entertainment Management degree program integrates our strengths in marketing, branding, communication and advertising, as well as our spirit of innovation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a battle to get your ideas noticed. And because it’s tough out there, it’s tough in here. But that comes with the support you need to make your creativity marketable. We provide the mentoring and real-world experience it takes to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. Here, you’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. So if your heart is telling you that you belong in a creative field, you belong here. It’s the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.


The Art Institute of Michigan alumni Calvert Griffin [My education] helped me to learn how to be an effective teammate and work well with others. Calvert Griffin
Bachelor of Fine Arts in Graphic Design, 2014, The Art Institute of Michigan