Course ListingFashion Marketing & Management
Published June 1, 2016
Student Learning Outcomes
See ge.artinstitutes.edu/programoffering/3126 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.
- Define retailing, to include “bricks-and-mortar”, “clicks-and-mortar”, direct marketers with clicks-and-mortar retailing operations, and bricks-and-mortar retailers, relate them to the marketing concept with an emphasis on the total retail experience.
- Discuss why customer and channel relationships must be nurtured in today’s highly competitive marketplace.
- Explain the steps in strategic planning for retailers, to include: situation analysis, objectives, and identification of consumers, overall strategy, specific activities, control and feedback.
Program CoursesPROGRAM COURSES
BUS119 Introduction to Retailing
BUS121 Fundamentals of Marketing
BUS220 Consumer Behavior
FRM122 Visual Merchandising
FRM131 Elements of Retail Operations & Technology
FRM135 Textiles for Fashion Industry
FRM140 Apparel Evaluation & Construction
FRM141 Business Ownership I
FRM220 Production Processes
FRM221 Public Relations & Promotion
FRM223 Trends & Concepts in Apparel
FRM232 Sales & Event Promotion
FRM234 Professional Selling
FRM325 Brand Marketing
FRM331 Merchandise Management
FRM337 Current Designers
Credits Required 48
TOTAL CREDITS REQUIRED FOR GRADUATION 48
Note: The Art Institute of Las Vegas reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.