Advertising

Course Listing

Advertising
Bachelor of Science
Published June 1, 2016

Student Learning Outcomes

See ge.artinstitutes.edu/programoffering/3505 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

  • Demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials.
  • Apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards.
  • Develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
  • Possess the competencies that will prepare students for entry-level opportunities within design studios, advertising agencies, both traditional and interactive, as well as in other related communication companies.

Program Courses

PROGRAM COURSES

ADV110 Survey of Advertising
ADV130 Conceptual and Strategic Thinking
ADV300 Introduction to Advertising Campaign
ADV350 Advertising Sales and Ratings
ADV400 Interactive Advertising
ADV440 Advertising Media Production
ADV450 Intermediate Advertising Campaign
ADV460 Advanced Advertising Campaign
ART102 Fundamentals of Design
ART103 Color Theory
ART110 Rapid Visualization
BUS110 Business Fundamentals
BUS121 Fundamentals of Marketing
BUS125 Fundamentals of Advertising
BUS220 Consumer Behavior
BUS221 Introduction to Accounting Principles
BUS302 Leadership & Organizational Development
BUS321 Principles of Marketing Research
DFVP226 Scriptwriting - Commercial
FRM204 Media Planning & Buying
FRM221 Public Relations & Promotion
FRM225 Brand Strategy
FRM232 Sales & Event Promotion
GD106 Typography - Traditional
GD107 Digital Imaging
GD121 Design Layout
GD123 Design Concepts
GD202 Electronic Design
GD211 Digital Illustration
GD221 Print Production
GD311 Advertising Design
GD316 Copywriting
GD402 Art Direction
GD489 Portfolio Preparation
GD499 Portfolio Presentation
IMD210 Web Authoring I
MMA123 Storyboarding
PHG110 Principles of Photography
VEMG200 Broadcast and Motion Graphics

LIBERAL STUDIES REQUIREMENTS

COM101 Communication for College & Career Success
COM140 Speech & Communication
COM443 Advanced Communications
ENG110 English Composition
HUM201 Historical & Political Issues
MTH105 College Algebra
MTH205 Geometry

PROGRAM COURSES
Credits Required 117

LIBERAL STUDIES COURSES
Credits Required 26

TOTAL CREDITS REQUIRED FOR GRADUATION 180

Program Electives

PROGRAM ELECTIVES

Three Program Elective Courses

Credits Required 9

LIBERAL STUDIES ELECTIVES

Credits Required 28

Print course listing

Note: The Art Institute of Las Vegas reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.