Mix and match—the art and business of fashion

Your passion for fashion runs deep—you enjoy both the business and the creative side of the industry. Our online Bachelor of Arts in Fashion Merchandising can be the first step in helping you start your fashion future. Here, you’ll study fashion creation and production, marketing and branding, publicity, and be introduced to techniques behind building a memorable fashion brand.*

Our convenient online education provides the support of a creative community of students and instructors who share your interest in fashion. Alongside these new colleagues, you’ll utilize industry-standard software to manage social media, create print ads, and even design your own store.

Prior to graduation, you’ll work with other students in creating and developing a professional photo shoot —building your resume preparation for your next move. Throughout the process, our professional instructors** will mentor and guide you as you develop your own unique style.

After completing your degree, you may pursue employment in areas such as Sales and Event Promotion, Consumer Behavior, Textiles, Brand Marketing, Visual Merchandising, Retail Operations and Technology, Apparel Evaluation & Production, Business Management, Financial Management, Merchandise Management, and Advertising Trends.

What Will I Study?

Our curriculum is designed to help develop the tools and skills to pursue employment in the industry. Students will be mentored by faculty – many of whom are working or have worked in the industry and obtain invaluable guidance to create a standout portfolio.

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Gain insight into the retail industry and what makes a retail business successful—from store operations and human resources to marketing.


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Learn leadership skills including delegation, communication, coaching, goal setting & performance management—that will help you to manage a workforce.


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Study buying skills and techniques such as predicting, planning, purchasing, and promoting specific fashion merchandise.


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Gain real-world experience in creating media materials/press releases, planning, and strategic interpretation development.

Public Relations

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Build knowledge in a real-life agency situation while you complete a comprehensive project that demonstrates creative, management, & marketing skills.


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Learn to enhance anyone’s appearance through professional outfitting. This is a fundamental skill needed for all working in the fashion industry.


Technology Fee

Each degree offered includes an Introductory Technology Fee designed to provide you with the technology you need to get started with your program. The fee covers the cost of an iPad, Apple Pencil and a smart keyboard. In addition, each program includes a Technology Fee that provides the industry-relevant tools and specialized software you’ll need as you move through coursework and assignments. The items included as part of this fee will support your collaboration with other students and assist you in creating a portfolio to present to potential future employers.
• Students have the option to opt out of the Introductory Technology Fee and/or Technology Fee and purchase necessary technology on their own. Tuition includes required eBooks and basic software for all courses within the student's program of study. Students are responsible for procuring and/or replenishing any other equipment or materials as required. Please contact your enrollment counselor for a full list of items that make up the technology fee. Technology specifications are subject to change and/or be replaced with a comparable item due to vendor availability. Some technology fee components are distributed over the course of a student’s program; some technology fee components are downloadable items.

  • Laptop and external hard drive 
  • Program specific software, including the Adobe Suite. 

Length & Cost



Timefame: 12 Quarters



Quarter Credit Hours: 180



Cost per Credit Hour: $575

Upcoming Start Dates

Prospective students may apply for admission at any time. Admissions decisions are made on a rolling basis and prospective students are encouraged to apply as early as possible prior to their intended start date. Admitted students may begin their program of study at the start of any quarter (i.e., October, January, April, or July) or mid-quarter (i.e., February, May, August, or November).







Program Requirements

Application Requirements

If you’re ready to apply, please follow these simple steps: Complete an online application form. Then, within 10 days of applying, send us your high school transcript or high school equivalency certification (or exam, depending on the context) (such as the GED®), and any other college or military transcripts you may have. In the meantime, we’ll work with you to arrange a virtual interview where we can get to know you and your interests in attending college.

GED® is a registered mark of American Council on Education.

Technical Requirements

To successfully participate in online learning, students must have a computer and stable internet connection. Additional software and hardware differs by program of study. Have questions about whether you’re set up to start online learning? Talk to one of our Admissions Representatives.