From Drive Through Windows to the Fashion Runway: McDonald’s Paper Products Transformed into Couture
Filed under: Fashion
November 10, 2015
This past fall, fashion students at Miami International University of Art & Design were presented with a unique challenge—transform McDonald’s packaging and paper products into “McDCouture” fashion designs for Miami Beach’s Funkshion Fashion Week.
The runway-ready designs incorporated more than 4,600 McDonald’s sandwich wrappers, 1,770 fry boxes, 1,100 straws, 600 to-go bags, 500 sandwich boxes, 200 soft drink cups, 500 ketchup holders, and 100 McFlurry cups.
The fashion challenge was presented by local McDonald’s franchises, who selected the top 20 most innovative looks to walk the runway. On November 5, 2015, the budding fashion designers’ creations were presented to an audience hungry for innovative, hip couture. See an overview of the runway show—including a wedding gown—by viewing the video below.
The McDCouture Fashion Show was part of The Fashion Group International of South Florida Awards night that featured a special tribute to local Miami designer Rene Ruiz, who in 1990 earned an Associate of Arts in Fashion Design from Miami International University of Art & Design.
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