From Drive Through Windows to the Fashion Runway: McDonald’s Paper Products Transformed into Couture

By: Rachel Handel Filed under: Fashion

November 10, 2015

This past fall, fashion students at Miami International University of Art & Design were presented with a unique challenge—transform McDonald’s packaging and paper products into “McDCouture” fashion designs for Miami Beach’s Funkshion Fashion Week. 

The runway-ready designs incorporated more than 4,600 McDonald’s sandwich wrappers, 1,770 fry boxes, 1,100 straws, 600 to-go bags, 500 sandwich boxes, 200 soft drink cups, 500 ketchup holders, and 100 McFlurry cups.

The fashion challenge was presented by local McDonald’s franchises, who selected the top 20 most innovative looks to walk the runway. On November 5, 2015, the budding fashion designers’ creations were presented to an audience hungry for innovative, hip couture. See an overview of the runway show—including a wedding gown—by viewing the video below.

The McDCouture Fashion Show was part of The Fashion Group International of South Florida Awards night that featured a special tribute to local Miami designer Rene Ruiz, who in 1990 earned an Associate of Arts in Fashion Design from Miami International University of Art & Design.

Miami International University of Art & Design is one of The Art Institutes, a system of over 50 schools throughout North America. Programs, credential levels, technology, and scheduling options vary by school and are subject to change. Not all online programs are available to residents of all U.S. states. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. Miami International University of Art & Design, 1501 Biscayne Blvd. Ste 100, Miami, FL 33132. © 2015 The Art Institutes.  All rights reserved. Our email address is

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By: Rachel Handel Filed under: Fashion

November 10, 2015

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