Course Listing

Bachelor of Arts
Published January 1, 0001

Student Learning Outcomes

Program Courses

FNDA110 Observational Drawing
FNDA105 Design Fundamentals
ADVA101 Fundamentals of Advertising
GWDA101 Applications and Industry
FNDA150 Digital Color Theory
GWDA112 Typography–Traditional
GWDA102 Rapid Visualization
ADVA205 History of Advertising
FNDA135 Image Manipulation
GWDA103 Digital Illustration
GWDA111 Introduction to Layout Design
GWDA105 Concept Design
ADVA201 Fundamentals of Marketing
GWDA222 Intermediate Layout Design
PHOA101 Principles of Photography
ADVA204 Consumer Behavior and Persuasive Sales Techniques
GWDA308 Business of Graphic Design
ADVA214 Advertising Copywriting
ADVA207 Creative and Strategic Planning
ADVA215 Advertising, Story-boarding and Script-writing
ADVA208 Principles of Marketing Research
ADVA209 Portfolio I
ADVA307 Brand Strategy
ADVA308 Account Planning
ADVA303 Interactive Advertising
ADVA302 Introduction to Ad Campaigns
GWDA305 Art Direction
ADVA328 Public Relations
ADVA332 Intermediate Ad Campaigns
ADVA338 Media Planning
ADVA409 Portfolio Presentation
GWDA133 Fundamentals of Web Design
ADVA412 Advanced Advertising Campaigns
ADVA419 Portfolio II

General Education Courses

ARHA125 History of Western Art I
ARHA126 History of Western Art II
ARHA226 Postmodernism and Contemporary Art
COMA112 Principles of Communication
ENCA101 English Composition I
ENCA102 English Composition II
GE English Electives (2)
GE Science Elective
GE Psychology Elective
GE Humanities Electives (2)
MATA101 College Algebra OR MATA115 Applied Mathematics
MATA201 College Geometry
Other GE Elective

Total Credits for Bachelor of Arts Degree 180

Program Electives

Thematic Elective Track **ADVA406 Internship may be taken in place of one thematic elective course.
Thematic track options are listed below:

Thematic Elective Track: Interactive and Creative Development (12 credits)

ADVA312 Emerging Media in Advertising
ADVA304 Writing for Interactive Media
GWDA392 User Experience: Prototyping
GWDA382 Design for Mobile Devices

Thematic Elective Track: Account Planning and Management (12 credits)
ADVA348 Leadership and Organizational Behavior
ADVA318 Budgeting and Financial Management
ADVA407 E-Commerce Strategies and Analytics
ADVA408 Advanced Account Planning

Thematic Elective Track: Social Media and Marketing (12 credits)

ADVA322 Digital Media Campaigns
ADVA304 Writing for Interactive Media
ADVA402 Online Community Management
ADVA407 E-Commerce Strategies and Analytics
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Note: Miami International University of Art & Design reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.