Art Institutes

Design & MediaManagement

I want my ideas to be heard.

Design isn't just logos, packaging, and web banners. It's connecting with consumers, building brands, and delivering unexpected solutions. And if you’re truly serious about your craft, it can be a launching pad for your ideas, your career, even your own business. If you want to have a real say in the creative process, the place to start is our Design & Media Management degree program. In this master's degree program, you’ll study business, management, and technology as you have the opportunity to learn to work as a team member and develop both your creative and business skills. We’ll show you how to manage a staff of designers from a business perspective. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty*. It’s anything but easy. But nothing worthwhile ever is.

*Credentials and experience levels vary by faculty and instructors.

It's time to take the next step.

Our Design & Media Management program can prepare you to start a career where you help guide the creative process. If you see yourself leading a team of creative people, here are two things that will help: A serious work ethic and our Design & Media Management graduate program. This is a rigorous program that was created to help students pursue opportunities in management in a range of art and design settings. The program encompasses art and business, design and data analysis, and media and business skills. You’ll choose either a Design Management or Media Arts Management focus as you explore the theory and practice of inspiring people to do their best work.

Degrees Offered

Master of Arts in Design & Media Management

Quarter Credit Hours:
6 Quarters

View Academic Catalog

Classroom Experience

Managing other creative people sounds challenging. Count me in.

The field of design management isn’t for everyone. It’s for left-and-right-brain thinkers who thrive under pressure and step up when things get tough. And our program won’t pull any punches. The design manager is a thinker, an artist, an entrepreneur, and a bridge builder who puts a project together and steers it to completion. We’ll show you the business of thinking creatively, managing the creative flow, and helping to foster the best work. You’ll study such areas as the business of branding and the strategy of design. We’ll show you how to use creative techniques to solve business problems. You’ll explore areas including business, management, technology, marketing, consumer behavior, and public relations. We’ll teach you how to manage people, projects, creativity and innovation, and how to apply what you’ve learned to create a business plan.

What Will I Study?

Design & Media Management Study Image

I'm ready to get down to business.

You’re creative. But you’ve also got a head for business. That’s not a conflict, that’s core talent you can build on in our Design & Media Management curriculum. You'll explore both disciplines as you study:

• Building & Leading Creative Teams
• Academic Writing & Research
• Law, Policy & Ethics in Design & Media Arts
• Information Management & New Technology in Design & Media Arts
• Assessment & Analysis for Managers in Design & Media Arts
• Design & Media Arts Innovation: Marketing Planning & Strategy
• Entrepreneurship in Design/Entrepreneurship in Media Arts
• Planning, Producing & Promoting a Design Venture/Planning, Producing & Promoting a Media Arts Venture
• Capstone courses

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Design & Media Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Because it’s tough out there, it’s tough in here. But we temper the tough with the support you need to make your creativity marketable. We provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. Here, you’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. So if your heart is telling you that you belong in a creative field, you belong here. It’s the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.