Marketing & Communications Manager for Common Hope
Lizz Weidenbach is working as the marketing & communications manager for Common Hope, a nonprofit in Saint Paul, Minnesota and Antigua, Guatemala. She’s responsible for managing the monthly e-newsletter, bi-annual print newsletters, the organization's website, blog, social media accounts, and all other communications. She also provides marketing support for events and oversees the strategic planning for the annual marketing and communications plan. “What I enjoy most about my position at Common Hope is the job variety. I love that I get to wear multiple hats and ultimately I serve many roles as editor, copywriter, designer, marketer, social media manager, and cheerleader. I am part of an amazing Development Team that works together to solve problems, strategize, and help carry out Common Hope's mission to educate children and empower families.”
Lizz is proud to have grown both personally and professionally during her time at Common Hope. “My greatest accomplishment is becoming a sponsor through Common Hope, something I encourage everyone to consider. As a sponsor, I support a young girl in Guatemala so she can receive an education.” Lizz met the girl during a trip to Guatemala. “That visit impacted me on a deep, personal level and it also helped me put into context the work I do for Common Hope—it was that a-ha moment when you finally discover the missing piece of the puzzle.” She also contributed to the organization’s success by designing a new logo Common Hope’s 5th Annual Golf Classic.
Lizz, who in 2011 earned a Bachelor of Science in Advertising from The Art Institutes International Minnesota, says that her professional instructors brought real world experience to the classroom. “They taught from experience more than textbooks, and they emphasized the importance of continued learning, especially in the advertising world. Things never remain the same. New strategies and insights are always arising and you need to be able to adapt to changing professional landscapes.” She adds that her classes helped her to identify her advertising talent, as well. Lizz recommends that current students be open minded and flexible. “[In school], you are asked to focus on either copywriting, design, or strategy. Pick one, but don't for a second believe you will end up in one of those three professions. Advertising is a very dynamic field and there are numerous avenues to go down.”
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