Art Institutes

Fashion Marketing& Management

I'm all about the business of Fashion.

After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Arts in Fashion Marketing & Management

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes
X

Bachelor of Arts in Fashion Marketing & Management

Outcomes
See ge.artinstitutes.edu/programoffering/4470 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

View Academic Catalog

Diploma in Fashion Retailing

Quarter Credit Hours:
48
Timeframe:
4 Quarters

Gainful Employment

Outcomes
X

Diploma in Fashion Retailing

Outcomes
See ge.artinstitutes.edu/programoffering/3196 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

View Academic Catalog

Classroom Experience


Don't sell me the program. Just show me the ropes.

The competition for fashion consumers is intense. Just like the competition for jobs in this fast-paced, always-changing industry. Our program is just as intense. Because if you’re going to make it out there, you have to make it here first. The focus is on helping you channel both your creativity and business savvy into a career in a challenging industry. You’ll start with such basic concepts as textiles, fashion drawing, and fashion history. Then we’ll teach you in areas like consumer behavior, visual merchandising, brand marketing, buying and merchandising practices, inventory control, cost analysis, coordinating runway shows, and business ownership. It’s about getting you ready for a profession where you’ll be developing, analyzing and implementing sales strategies. See our gainful employment pages for possible careers that match the program that interests you.

Meet Our Alumni

  • The Art Institute of Tennessee - Nashville, a branch of The Art Institute of Atlanta alumni Ashley Hackett

    Ashley Hackett

    Graphic & Web Design , 2013

    "[My education] gave me the knowledge of graphic design and the story of printing to do what I do on a daily basis. The instructors were extremely helpful and always did what they could to grow and be a better professional."

    Read More
    Ashley Hackett

    Ashley Hackett is working as a dreamcatcher for Lithographics, Inc. in Nashville, Tennessee. She’s responsible for print sales and marketing—and spends much of her time networking. “Customer service plays a big part of my day, and at the end of the day it’s [all about] how I can help my customers get what they need.” Ashley moved into her current position quickly after starting in Lithographics’ mentoring program. Today, she says that she loves working with designers and customers to bring their designs to life. “Printing is a forever changing medium and I get to watch it evolve along with the different designed pieces that come through the doors.”

    Ashley finds creative inspiration in different printing techniques and by following print work. “My heros would have to be Heather Lose and Kenneth Hackett. Heather has always been an idol to me. Kenneth has always pushed me to follow my dreams.” She recommends that current students get hands on in their learning of the craft. “Spend a day with a pressman to see how much they put into the work that is being printed. It’s truly a fascinating process from start to finish. Experience a web press up-close start to finish.” She adds that it’s important to value the power on networking. “You never know who you will come across in your profession that could open doors for you. Study other peoples printed pieces and figure out what methods they took to achieve it. Brush up knowledge of paper. Paper knowledge goes a lot farther than you would think.”

    Ashley, who in 2013 earned a Bachelor of Fine Arts in Graphic Design from The Art Institute of Tennessee—Nashville, says that her graphic design program got her involved in the design community through networking. “[It also] gave me the knowledge of graphic design and the study of printing to do what I do on a daily basis. The instructors were extremely helpful and always did what they could to grow and be a better professional.”

    See http://ge.artinstitutes.edu/programoffering/121 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • The Art Institute of Tennessee - Nashville, a branch of The Art Institute of Atlanta alumni Jonathan Humphrey

    Jonathan Humphrey

    Culinary Arts , 2011

    "Having this [culinary] foundation has allowed me to get the right opportunities so I can continue to grow as a chef."

    Read More
    Jonathan Humphrey

    Jonathan Humphrey is a sous chef at Mason’s at Lowes Vanderbilt Hotel in Nashville, Tennessee, responsible for assisting the executive chef in the daily operations of the restaurant. Jonathan maintains the kitchen inventory, oversees organization and cleanliness, and helps to set up and work the line. After working the line at lunchtime, he finishes prep for the evening dinner service.

    He’s also a two-time winner of the “Savor Nashville People’s Choice Award.” “The competition features 10 of the best chefs in town and some pretty sophisticated palettes, so it’s a big honor to win,” he says. Jonathan adds that he finds inspiration from competing with other chefs and learning from their culinary histories. “It’s good for young chefs like me to learn from more experienced chefs.” He counts Grant Achatz of Alinea in Chicago as a hero. Chef Achatz battled and beat stage four tongue cancer. “Every chef knows how the tongue is one of the most important tools you have as a chef, but he remained committed to excellence and was able to overcome it.”

    Jonathan, who in 2011 earned Culinary Skills Diploma from The Art Institute of Tennessee—Nashville, says that his education helped him to build a solid foundation of the fundamental techniques for cooking. He adds that it helped him learn to carry himself like a professional chef. “Having this foundation has allowed me to get the right opportunities so I can continue to grow as a chef."

    See http://ge.artinstitutes.edu/programoffering/118 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...

What Will I Study?

Study Section

I know I have to earn it. I'm ready to start.

The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:

  • Sales and Event Promotion
  • Consumer Behavior
  • Textiles
  • Brand Marketing
  • Visual Merchandising
  • Retail Operations and Technology
  • Apparel Evaluation & Production
  • Business Management
  • Financial Management
  • Merchandise Management
  • Advertising
  • Trends and Concepts in Apparel


I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.

 

Meet Our Faculty

  • Lisa Ramsey

    Culinary Arts

    "Find your passion, give it your all, and don't be afraid to make mistakes."

    Read More
    Lisa Ramsey

    Was there a defining moment when you knew you were destined to become a creative professional?

    Every summer I spent time in the kitchen with my grandmother making desserts from old family recipes. It gave me a sense of pride being able to carry on my family’s heritage, secrets, and love for homemade products. That love became my passion for pastry and cooking.

    How do you weave your professional background into the classroom experience?

    Having been in the industry for over 25 years, every day I can share my stories and anecdotes. I love teachable moments backed by personal experience. I take a real-world scenario and walk students through what happened and what the results were—good or bad. It shows that I’m human like them, and they tend to relate more to me.

    What class assignment exemplifies your approach to teaching and mentoring?

    There’s a perfect scenario I like to use, especially in the introductory classes. Recipes must be completed as a group, and there’s usually a student who doesn’t participate as much as the rest of the team. It’s a great opportunity for the team to practice their management skills. I ask them to pretend that this student is working for them, and to step back and figure out what they need to do to engage the student, motivate them, and help them grow.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    When we open a restaurant, we need pictures, a website, marketing, and maybe a commercial, so we need to tap into the expertise of others. I encourage students to gather input from students in other programs to help with their projects. Friendships are often forged this way. After they graduate, they have resources to help them with real-life scenarios.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Accountability—for their actions, their successes, and their failures. I urge them to take accountability for your mistakes, make them teachable moments for your future, and determine what you could have done to change the outcome. Bosses admire people who are accountable. As a leader or a mentor, your staff will be more likely to follow you if you’re accountable and honest.

    What’s the most critical advice you would offer any student embarking on a creative career?

    Find your passion, give it your all, and don’t be afraid to make mistakes. There’s nothing more satisfying than waking up every morning excited to go to work. Triumph or tragedy, make the most out of every day and learn from your experiences.

    Read More...
  • Tim Hall

    Tim Hall

    Audio Production

    "Knowing the what and the how of things is good, but understanding the why is what makes you an audio engineer."

    Read More
    Tim Hall

    Was there a defining moment when you knew you were destined to become a creative professional?

    I knew I was hooked on audio when I was 13 and I got my first SM57 and recorded my first song. Ever since, I've done nothing but try to perfect my craft, striving for the best live sound experience and recording experience. Growing up a piano player and guitar player made it easy for me to realize that my future was in creative work. And although I sit on the other side of the glass than I originally intended (I wanted to be a musician), I couldn't imagine doing anything else.

    How do you weave your professional background into the classroom experience?

    In my live sound classes, I often use multi-track recordings of live performances I've captured on the road with Grammy Award-winning saxophonist Kirk Whalum...I do his sound for concerts when I'm not teaching. Students see what it’s like to be mixing for a show with those talented musicians. I do whatever I can to bring the real world into class—even bringing a full band of musicians into my studio classes for six hours and treating it exactly how a session would be run here in Nashville.

    What class assignment exemplifies your approach to teaching and mentoring, and how do you inspire students to push themselves beyond their perceived limits?


    A couple of class assignments have pushed some students to really showcase their talents. One of my favorites in my Listening and Analysis class was the “pink noise” project. Using Garageband, Pro Tools, Logic, or Ableton, students created a minute-long song or soundscape using only pink noise. Obviously, they had to get really creative with effects, EQ, modulation, and automation. Some of the results were amazing—they turned pink noise into dub-step, hip hop, World War II scenes, rainstorms, TV theme songs, and video game music. Those students went above and beyond and really impressed me with their creative approach to a very difficult task.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?


    Collaboration is key in this industry. When putting on a live concert or show, many disciplines work together to solve common problems. Everyone thinks the sound engineer just sits in a room listening to music all day. In reality, they work with many creative people and musicians. It takes a strong personality to keep them on task—not to mention collaborating with a lighting crew, video crew, studio musicians, system technicians, installation engineers, producers, and managers.

    What’s the most important thing you impart to students to help them succeed in class and the real world?


    I see so many students focused on getting that “A” that they only practice what they need to pass the written test. The motivation shouldn't be for a grade, but for knowledge. The grade will usually follow—so calm down. Knowing the what and the how of things is good, but understanding the why is what makes you an audio engineer.

    Anything else you’d like to share?

    I got the nickname “Audio Batman” in grad school because someone was struggling with the A/V during their presentation, and I just got up and fixed it.

    Read More...