Graphic & Web Design

Graphic &Web Design

I'm ready to prove myself.

Nobody has to tell you that visual communication is becoming more and more interactive. And as the lines between graphic design and web design become less defined, employers are starting to look for both graphic designers with interactive skills and web developers with solid design skills. If you’re considering either direction, our Graphic & Web Design degree programs is the place to start. We’ll guide you through the fundamentals of visual communications in both disciplines. Then you’ll choose either a print or interactive concentration as you begin to work toward a future where you can do what you love. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be and pushed, challenged, and, above all else, supported by experienced faculty* who know what it takes to succeed in the real world.

*Credentials and experience levels vary by faculty & instructors.

Degrees Offered

Associate of Arts in Graphic & Web Design

Quarter Credit Hours:
90
Timeframe:
6 Quarters

Gainful Employment

Outcomes

Associate of Arts in Graphic & Web Design

Outcomes
See ge.artinstitutes.edu/programoffering/3862 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

View Academic Catalog

Bachelor of Fine Arts in Graphic & Web Design

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor of Fine Arts in Graphic & Web Design

Outcomes

See ge.artinstitutes.edu/programoffering/3863 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Graphic & Web Design Objectives:

  • Graduates demonstrate versatile aesthetic layout and design solutions, including effective usage of space, line, color, shape, texture, form, balance and value; typographic and photographic hierarchy structures.
  • Graduates demonstrate conceptual thinking through work that reflects historical and contemporary trends, answering design problems with creative visual and writing elements.
  • Graduates demonstrate the interdependence of content and visual expression; evaluate and critique their design concept; articulate the vision behind their creative work, and defend their creative solutions.
  • Graduates articulate their design direction by communicating mastery of graphic and web design, problem solving, ethics and industry standards in visual presentations.
Graphic Design Concentration Specific Objectives:

  • Graduates demonstrate and apply competencies in industry-specific computer software. These include preparation and presentation of work, technical aspects of prepress, output, and quality reproduction as well as web design.
Web Design Concentration Specific Objectives:

  • Graduates demonstrate knowledge of interactive design & development using industry software, authoring systems and/or web scripting.

View Academic Catalog

Classroom Experience


I have the talent and the intensity. I just need the tools.

Both graphic design and web design are really about coming up with new approaches to solve problems. So you’ll start with the basics of both in areas like color, illustration, and image manipulation, then explore concept development and implementation courses. After your first year, you’ll choose a concentration. In Graphic Design, you’ll take a more traditional approach, studying product packaging, posters, art direction, and layout design. You’ll work on product packaging, posters, and interactive media, including web page design. You’ll work with professional technology, including image manipulation software and computer-aided design, then progress to art direction and strategies for designing a product, service, or message. If you choose Web Design, you’ll work across media platforms from mobile devices to desktop computers. This is screen-based visual communication involving interactive design and development using industry software, authoring systems and web scripting. You’ll explore emerging technology, work with audio and video, and more. See our gainful employment pages for possible careers that match the program that interests you.

Meet our Alumni

  • The Art Institute of Tennessee - Nashville, a branch of The Art Institute of Atlanta alumni Ashley Hackett

    Ashley Hackett

    Graphic & Web Design , 2013

    "[My education] gave me the knowledge of graphic design and the story of printing to do what I do on a daily basis. The instructors were extremely helpful and always did what they could to grow and be a better professional."

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    Ashley Hackett
    Ashley Hackett is working as a dreamcatcher for Lithographics, Inc. in Nashville, Tennessee. She’s responsible for print sales and marketing—and spends much of her time networking. “Customer service plays a big part of my day, and at the end of the day it’s [all about] how I can help my customers get what they need.” Ashley moved into her current position quickly after starting in Lithographics’ mentoring program. Today, she says that she loves working with designers and customers to bring their designs to life. “Printing is a forever changing medium and I get to watch it evolve along with the different designed pieces that come through the doors.”

    Ashley finds creative inspiration in different printing techniques and by following print work. “My heros would have to be Heather Lose and Kenneth Hackett. Heather has always been an idol to me. Kenneth has always pushed me to follow my dreams.” She recommends that current students get hands on in their learning of the craft. “Spend a day with a pressman to see how much they put into the work that is being printed. It’s truly a fascinating process from start to finish. Experience a web press up-close start to finish.” She adds that it’s important to value the power on networking. “You never know who you will come across in your profession that could open doors for you. Study other peoples printed pieces and figure out what methods they took to achieve it. Brush up knowledge of paper. Paper knowledge goes a lot farther than you would think.”

    Ashley, who in 2013 earned a Bachelor of Fine Arts in Graphic Design from The Art Institute of Tennessee—Nashville, says that her graphic design program got her involved in the design community through networking. “[It also] gave me the knowledge of graphic design and the study of printing to do what I do on a daily basis. The instructors were extremely helpful and always did what they could to grow and be a better professional.”

    See http://ge.artinstitutes.edu/programoffering/121 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.
    Read More...
  • The Art Institute of Tennessee - Nashville, a branch of The Art Institute of Atlanta alumni Jonathan Humphrey

    Jonathan Humphrey

    Culinary Arts , 2011

    "Having this [culinary] foundation has allowed me to get the right opportunities so I can continue to grow as a chef."

    Read More
    Jonathan Humphrey
    Jonathan Humphrey is a sous chef at Mason’s at Lowes Vanderbilt Hotel in Nashville, Tennessee, responsible for assisting the executive chef in the daily operations of the restaurant. Jonathan maintains the kitchen inventory, oversees organization and cleanliness, and helps to set up and work the line. After working the line at lunchtime, he finishes prep for the evening dinner service.

    He’s also a two-time winner of the “Savor Nashville People’s Choice Award.” “The competition features 10 of the best chefs in town and some pretty sophisticated palettes, so it’s a big honor to win,” he says. Jonathan adds that he finds inspiration from competing with other chefs and learning from their culinary histories. “It’s good for young chefs like me to learn from more experienced chefs.” He counts Grant Achatz of Alinea in Chicago as a hero. Chef Achatz battled and beat stage four tongue cancer. “Every chef knows how the tongue is one of the most important tools you have as a chef, but he remained committed to excellence and was able to overcome it.”

    Jonathan, who in 2011 earned Culinary Skills Diploma from The Art Institute of Tennessee—Nashville, says that his education helped him to build a solid foundation of the fundamental techniques for cooking. He adds that it helped him learn to carry himself like a professional chef. “Having this foundation has allowed me to get the right opportunities so I can continue to grow as a chef."


    See http://ge.artinstitutes.edu/programoffering/118 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info. Read More...

What Will I Study?

Study Section

I'm a visual problem solver. Let's get started.

The curriculum for each concentration is hands-on, rigorous, and well-rounded. It was designed by experienced industry and education innovators to emphasize the skills you’ll need to start your career. Beginning with common classes, then exploring concentration-specific areas, you'll study:

SHARED COURSES:

  • Color & Design Fundamentals
  • Image Manipulation
  • Traditional Typography
  • Layout & Concept Design
  • Web Page Scripting
  • Digital Illustration
  • Interactive Motion Graphics

GRAPHIC DESIGN CONCENTRATION:

  • Advertising Concepts
  • Form and Space, including Advanced Layout Design
  • Package Design
  • Business of Graphic Design
  • Publication Design
  • Art Direction

WEB DESIGN CONCENTRATION:

  • Information Architecture
  • Interface Design
  • Audio & Video
  • Design for Mobile Devices & Emerging Technologies
  • Web Page Design


I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Graphic & Web Design degree programs are built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Because it’s tough out there, it’s tough in here. But we temper the tough with the support you need to make your creativity marketable. We provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. Here, you’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. So if your heart is telling you that you belong in a creative field, you belong here. It’s the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.