Course Listing

Graphic & Web Design
Bachelor of Fine Arts
Published June 1, 2016

Student Learning Outcomes

See ge.artinstitutes.edu/programoffering/3863 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Graphic & Web Design Objectives:

  • Graduates demonstrate versatile aesthetic layout and design solutions, including effective usage of space, line, color, shape, texture, form, balance and value; typographic and photographic hierarchy structures.
  • Graduates demonstrate conceptual thinking through work that reflects historical and contemporary trends, answering design problems with creative visual and writing elements.
  • Graduates demonstrate the interdependence of content and visual expression; evaluate and critique their design concept; articulate the vision behind their creative work, and defend their creative solutions.
  • Graduates articulate their design direction by communicating mastery of graphic and web design, problem solving, ethics and industry standards in visual presentations.
Graphic Design Concentration Specific Objectives:

  • Graduates demonstrate and apply competencies in industry-specific computer software. These include preparation and presentation of work, technical aspects of prepress, output, and quality reproduction as well as web design.
Web Design Concentration Specific Objectives:

  • Graduates demonstrate knowledge of interactive design & development using industry software, authoring systems and/or web scripting.

Program Courses

Graphic Design Concentration

PROGRAM COURSES

FND105 Design Fundamentals
FND110 Observational Drawing
FND135 Image Manipulation
FND150 Digital Color Theory
GWDB101 Applications & Industry
GWDB102 Rapid Visualization
GWDB103 Digital Illustration
GWDB112 Typography—Traditional
GWDB113 Fundamentals of Web Page Scripting
GWDB105 Concept Design
GWDB111 Introduction to Layout Design
GWDB122 Typography— Hierarchy
GWDB202 Interface Design
GWDB212 Typography— Expressive & Experimental
GWDB213 Timeline Animation & Interaction
GWDB222 Intermediate Layout Design
GWDB252 Advanced Layout Design
GWDB223 Intermediate Web Page Scripting
GWDB262 Package Design
GWDB272 Corporate Identity
GWDB302 Information Design
GWDB303 Interactive Motion Graphics
GWDB305 Art Direction
GWDB308 The Business of Graphic Design
GWDB312 Publication Design
GWDB209 Portfolio I
GWDB406 Internship or Program Elective
GWDB409 Capstone II
GWDB419 Portfolio II
GWDB424 Capstone Research

GENERAL EDUCATION

EN101 English I
EN102 English II
MT112 College Geometry or
MT113 Ideas in Mathematics or
MT115 Applied Mathematics
COM105 Public Speaking
GWDB207 Design History
HA222 Art History II: The Art of the Medieval & Renaissance
HA223 Art History III: The Art of the Modern World
PS101 Introduction to Psychology
HA305 History of Contemporary Art: 1945 to Present

Total credits required for graduation: 180

Web Design Concentration

PROGRAM COURSES

FND105 Design Fundamentals
FND110 Observational Drawing
FND135 Image Manipulation
FND150 Digital Color Theory
GWDB101 Applications & Industry
GWDB103 Digital Illustration
GWDB112 Typography—Traditional
GWDB123 Programming Logic
GWDB113 Fundamentals of Web Page Scripting
GWDB105 Concept Design
GWDB111 Introduction to Layout Design

GWDB122 Typography— Hierarchy
GWDB201 Audio & Video
GWDB202 Interface Design
GWDB272 Corporate Identity
GWDB223 Intermediate Web Page Scripting
GWDB233 Advanced Web Page Scripting
GWDB132 Information Architecture
GWDB213 Timeline Animation & Interaction
GWDB253 Authoring for Interaction
GWDB292 Experience Design
GWDB303 Interactive Motion Graphics
GWDB313 Emerging Technologies
GWDB413 Design Team: Production
GWDB209 Portfolio I
GWDB333 Senior Project Pre-Production
GWDB406 Internship or Program Elective
GWDB419 Portfolio II
GWDB23 Senior Project Production

GENERAL EDUCATION

EN101 English I
EN102 English II
MT112 College Geometry or
MT113 Ideas in Mathematics or
MT115 Applied Mathematics
COM105 Public Speaking
GWDB207 Design History
HU305 Critical Thinking
HA222 Art History II: The Art of the Medieval & Renaissance
HA223 Art History III: The Art of the Modern World
PS101 Introduction to Psychology
HA305 History of Contemporary Art: 1945 to Present

Total credits required for graduation: 180

Program Electives

Graphic Design Concentration

PROGRAM ELECTIVES

GWDB212 Typography - Expressive & Experimental
GWDB322 Sequential Illustration
Three Program Elective Courses

GENERAL ELECTIVES

One General Education Elective Course

Web Design Concentration

PROGRAM ELECTIVES

GWDB353 Server-Side Scripting
GWDB353 Client-Side Scripting
GWDB373 Advanced Server-Side Scripting
GWDB443 Advanced Scripting
Four Program Elective Courses

GENERAL ELECTIVES

One General Education Elective Course


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Note: The Art Institute of Tennessee reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.