The Art Institute of Pittsburgh — Online Division
Every project is a chance to showcase your ability. Karen Chapman , Advertising Instructor , The Art Institute of Pittsburgh — Online Division
Was there a defining moment when you knew you were destined to become a creative professional?
I’ve been passionate about art and creativity from a very young age. When I was approaching college, I realized I advertising was a field where I could put my creativity on display every day.
How do you weave your professional background into the classroom experience?
I share my own industry experiences, current trends, changes in communication, and other developments with students. Sharing all this with students helps broaden their perspectives.
What class assignment exemplifies your approach to teaching and mentoring—and how do you inspire students to push themselves beyond their own perceived limits?
In my Advertising Copywriting course, students create written content for radio, print, and TV. As they review current media trends, conduct client research, and examine their target audience, I challenge students to go beyond their initial ideas and take their thinking the next level. Sometimes students surprise themselves with a level of creativity they didn’t know they had.
What’s the most important thing you impart to students to help them succeed in class and the real world?
Always strive for your best work. Every project is a chance to showcase your ability.
What’s the most critical advice you would offer any student embarking on a creative career?
This field is very competitive. If you fail to meet the client's expectations, there are 20 people waiting for their chance.