The Art Institute of Pittsburgh — Online Division
"Approach your education with professionalism, and you'll carry those skills over to your career. Dr. Rebecca Kelley , Advertising Instructor , The Art Institute of Pittsburgh — Online Division
I enjoyed drawing and painting when I was young, and when I began exploring careers in college I fell in love with advertising and marketing. To me it was the perfect balance of creativity and strategy.
How do you weave your professional background into the classroom experience?
I try to always explain how the things we’re learning translate to the demands of the real world. If students are coming up with a media plan, for example, I’ll discuss how that process looks in an ad agency, and share some of my own experiences developing media plans with clients and agency teams.
What class assignment exemplifies your approach to teaching and mentoring?
The projects that lead to the final portfolio involve a process that’s very personal, where I work one-on-one with students to create a showcase that’s unique to their skillset and career goals. I enjoy working closely with students as a mentor, using the skills I’ve gained in the industry to help them feel confident about their own skills and the work they’ve created.
What’s the most important thing you impart to students to help them succeed in class and the real world?
Approach your education with professionalism, and you’ll carry those skills over to your career. I talk a lot about tone, timeliness, and organizational skills, which not only help students get the most they can from their coursework, but also help prepare them to be solid industry professionals.