Art Institutes

Fashion Marketing &Management Degree Programs

I'm all about the business of Fashion.

After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Online Fashion Marketing & Management Bachelor’s Degree Program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

*Credentials and experience levels vary by faculty & instructors.

Degrees Offered

Bachelor of Science in Fashion Marketing & Management

Quarter Credit Hours:
180
Timeframe:
15 Quarters

Gainful Employment

Outcomes & Requirements
X

Bachelor of Science in Fashion Marketing & Management

Outcomes & Requirements

See ge.artinstitutes.edu/programoffering/4502 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

  • Technology, Graduates utilize advanced business and design software for marketing, management, publications, social media, communication and visual merchandising.
  • Marketing, Graduates analyze consumer behavior utilizing target markets, demographics, product development, psychographics, and cultural, social and individual variables to influence the buyer decision process.
  • Management, Graduates apply the elements of management processes including personnel, operations, finance, and supply chain distribution.
  • Visual Merchandising, Graduates design and critique visual merchandising as a communication tool to target-market merchandise to the consumer.
  • Professionalism, Graduates demonstrate professional presentation skills through integrating and articulating appropriate communication skills, knowledge of fashion marketing and management and industry standards, professional practices, and ethics.
  • Branding, Graduates evaluate and assess fashion

Requirements

View Academic Catalog

Classroom Experience

Don't sell me the program. Just show me the ropes.

The competition for fashion consumers is intense. Just like the competition for jobs in this fast-paced, always-changing industry. Our online fashion school is just as intense. Because if you’re going to make it out there, you have to make it here first. The focus is on helping you channel both your creativity and business savvy into a career in a challenging industry. You’ll start with such basic concepts as textiles, fashion drawing, and fashion history. Then we’ll teach you in areas like consumer behavior, visual merchandising, brand marketing, buying and merchandising practices, inventory control, cost analysis, coordinating runway shows, and business ownership. It’s about getting you ready for a profession where you’ll be developing, analyzing and implementing sales strategies. See our gainful employment pages for possible fashion careers that match the program that interests you.

Meet Our Alumni

  • Nicole_Simila

    Nicole Simila

    Digital Photography , 2016

    "[My education] helped me to learn ways to use my camera that I had never thought of, or couldn't seem to teach myself."

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    Nicole Simila

    Self-employed Business Owner and Photographer at EvelynJo Photography

    Nicole Simila is a self-employed business owner and photographer at EvelynJo Photography. She runs her business on nights and weekends, after she completes her full time job. This determination, and her passion for photography, keeps her motivated. “There are going to be times where you feel like you may have failed but keep your head high and you will succeed.”

    She discusses a time when she was shooting weddings—only to realize that it wasn’t what she wanted to be doing. “The stress and worrying that came a long with it wasn't worth the time and effort. I figured out through [my education] that I wanted to mainly focus on working with children.” Today, she says that her studio work with children provides smiles and creates joy for the children’s parents, friends, and family.

    Nicole adds that since she’s completed her education, her photography workload has increased. She attributes this to the confidence she’s gained as a photographer.

    “My hard work and determination throughout school helped me to succeed and learn so much more than I had known before.” She says that she always has room to grow and seeks out tips and tricks to add to her repertoire.

    Nicole, who in 2016 earned an Associate of Science in Photography from The Art Institute of Pittsburgh—Online Division, says that her education helped her to learn about studio lighting and camera operations. “It helped me to learn ways to use my camera that I had never thought of, or couldn't seem to teach myself.”

    See aiprograms.info for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • William_Douglas

    William Douglas

    Digital Photography , 2015

    "I try to encourage others to express their creativity and think outside the box."

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    William Douglas

    Spent 10 years in the United States Army as an 11B/4 sniper

    William Douglas spent 10 years in United States Army as an 11B/4 sniper. “I served during Operation Desert Shield, Desert Storm, and Operation Just Cause and was honorably discharged as Staff Sargent,” he says. Today, he is the owner of Liam Photography in Atlanta, Georgia. He takes professional, editorial, portrait, and drone photos. And recently he was honored to have one of his photos selected by National Geographic to be on the cover of its newest book on “Big Cats.”

    William says that one of the biggest challenges he faced as a photographer was giving models instructions for poses. “I was able to overcome this by shooting friends and family members and working with some of the members of my photography club. I learned to be more of a leader when directing shoots. I try to encourage others to express their creativity and think outside the box.”

    He recommends that current students build their professional connections and experience through networking and reading photography blogs and articles. “I spend a lot of time on sites like SLR Lounge reading articles and blog posts,” he adds.

    William, who in 2015 earned an Associate of Science in Photography from The Art Institute of Pittsburgh—Online Division, says that his education provided a strong foundation for his career. But he adds that being a photographer requires constant learning. “You cannot just graduate and think you will immediately make money as a photographer. It takes, time, patience, and networking—a lot.”

    See http://aiprograms.info for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • VisualDesign

    Jeffrey Siereveld

    Web Design & Interactive Media , 2014

    "My education taught me the basic fundamentals of web design and interactive media, [including] the ability to read and manipulate it to get the results I am looking for."

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    Jeffrey Siereveld

    Freelance Website Designer

    Jeffrey Siereveld is a freelance designer specializing in WordPress websites. He says that a typical day involves building sites or adjusting the layout of an already-existing website. “I spend a lot of time researching the industry. Whether that is testing WordPress themes or researching a niche for my next big idea, there's always something to do.”

    Before becoming a freelancer, Jeffrey was a web design intern for Blizzard Internet Marketing, creating sites for the vacation rental, travel, and tourism industry. He understands the competitive nature of his industry and recommends that students find ways to break up their days increase productivity. “It will help you to keep moving forward when the going gets tough.”

    Jeffrey says that the biggest professional challenge he’s encountered is making the decision to become a professional freelancer. “The agency I worked for told me it was going to

    He adds that he finds clients via word of mouth—saying they are better to work with and often pay more than those found on freelancer websites. Jeffrey says that designers need to understand that everyone must pay their dues as they make their way up the ladder. “There’s a good chance that you will have to take jobs that pay less than you expect. But until your professional portfolio is built out enough to attract or persuade people that don't know anything about you, it will be really hard to charge $100 per hour or more than $1,000 for a simple website. Eventually you will get there.”

    He cites a quote by Eric Thomas as being motivational: ”When you want to succeed, as bad as you want to breathe, then you will be successful.” And he keeps creativity flowing by maintaining a clean and organized workspace. “It's so easy for me to work late into the night and have empty cans or water bottles on or around my desk before I step over to my bed and fall asleep. So keeping my work area clean and organized definitely impacts my creativity.”

    Jeffrey states that his roommate is also a mentor. “My roommate is an search engine optimization (SEO) expert who has been working in this industry for about four years longer than I have. He’s created his own company that has been growing every day and he doesn't have any employees. Just seeing what he is doing, and learning about SEO from him, has given me the desire to create a company of my own and not give up on it.”

    He believes that his biggest challenge is the continually changing industry. He keeps growing and learning to keep ahead of trends. Jeffrey, who in 2014 earned an Associate of Science in Web Design & Interactive Media from The Art Institute of Pittsburgh—Online Division, says that his education provided the fundamentals he needed to move into a web design career. “The knowledge of HTML and CSS, and the ability to read an manipulate it to get the results I am looking for, have been a huge help.”

    See http://ge.artinstitutes.edu/programoffering/202 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • FilmProd

    Pocco Roberts

    Digital Photography , 2014

    "Without [gaining educational experience] in camera settings, understanding light, networking, the use of Photoshop/Lightroom, and how to run a photography business, I would never have been able to live my dream of being an artist."

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    Pocco Roberts
    Owner and Lead Photographer at PSR Images

    Pocco Roberts is the owner and lead photographer at PSR Images in Turner, Maine. He says that a typical day involves setting up photo shoots, working on current photos, and selling artwork through my website. He’s also a United States Army veteran who earned the rank of Sergeant.

    Pocco says that he enjoys a career where he’s able to create. And he recommends that current students be patient during classwork that may appear to be repetitive. ”I remember taking several classes that seemed to have little to do with the genre of photography that I was interested in. However, if you give it your very best, you will walk away with something that makes your photography better.”

    He is often challenged in his work and says that patience, determination, and asking for help when it’s needed has helped him to overcome obstacles. “Be smart, research, learn, and move to a new location if you must. But if your dream is to be an artist, and it is your passion, then nothing will get in your way.” He’s always striving to evolve and believes that “if your art is the best it can be, then it is time for a new career.”

    Pocco enjoys challenging himself and uses his art to take on social issues. He also marks the passage of time through visual statements. “Remember, art doesn't need approval, it just needs inspiration.” Today, he experiences the benefits of his hard would through networking and making new friends, a steady paycheck, and a positive reputation among his friends.

    Pocco, who in 2014 earned a Bachelor of Science in Photography from The Art Institute of Pittsburgh—Online Division, says that his education taught him proper camera settings, lighting techniques, networking, use of Photoshop/Lightroom, and how to run a photography business. [Without that foundation], I would never have been able to live my dream of being an artist.”

    See aiprograms.info for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...

What Will I Study?

Study Section

I know I have to earn it. I'm ready to start.

The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, our online fashion courses will test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:

  • Sales and Event Promotion
  • Consumer Behavior
  • Textiles
  • Brand Marketing
  • Visual Merchandising
  • Retail Operations and Technology
  • Apparel Evaluation & Production
  • Business Management
  • Financial Management
  • Merchandise Management
  • Advertising
  • Trends and Concepts in Apparel


I'm looking for my proving ground.

At The Art Institute of Pittsburgh – Online Division, creativity is our core, our calling, our culture. Our Online Fashion Marketing & Management Bachelor’s Degree Program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty & instructors.

 

Meet Our Faculty

  • Zsofia Alfonso

    Zsofia Alfonso

    Fashion Marketing & Management

    "There's nothing more rewarding than working closely with students and watching their progress."

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    Zsofia Alfonso
    How do you weave your professional background into the classroom experience?

    My primary focus is sharing fundamental concepts, along with new technologies and principles. I expose students to relevant business processes and strategies that they’d otherwise only be able to experience on the job.

    What class assignment exemplifies your approach to teaching and mentoring?


    I want my classes to always feel intimate and for students to always find me accessible. There’s nothing more rewarding than working closely with students and watching their progress, whether over the course of a semester or a period of years. Mentoring students is one of the most rewarding aspects of my career, and one that constantly challenges me to grow.

    In what ways do you do engage your students and encourage them to grow?


    I coach students to help them in areas of time management, class participation, and school resources. I work with them one-on-one to make sure they complete their course work. And I encourage collaboration in my classrooms and in our virtual fashion community through discussion of relevant articles. For example, in the Internship class I post weekly topics discussed during lectures. Students are excited to discuss these fashion and management topics with their classmates.

    Anything else you’d like to share?


    I wrote the curricula for several of the fashion classes based on my business experience. Read More...
  • Fashion

    Andrew Burnstine

    Fashion Marketing & Management

    "Listen. Learn. Do."

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    Andrew Burnstine
    Was there a defining moment when you knew you were destined to become a creative professional?

    When I gave a talk to a group of high school students, they hung on every word I spoke and asked so many questions about my work and about me. I was so impressed that I decided to work more on the creative side.

    How do you weave your professional background into the classroom experience?

    I incorporate events and experiences from my professional career. Students are so excited when I show them photos of me with Bob Mackie. It often leads to questions relating to the industry, and possible internships with Mackie and other famous designers.

    What class assignment exemplifies your approach to teaching and mentoring?

    I have an assignment in Fashion History class where I ask the students to discuss themselves and their experiences. I use this introduction to learn more about each student and how I can help them throughout the course.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    Each student has so much creativity to offer. In the classes that feature group projects, students get the opportunity to work with each other, bringing their personal observations, experiences, and beliefs into play.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Listen. Learn. Do. Ask as many questions they can of their instructors, and challenge them to help you learn more. Read More...
The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta alumni Harlen Capen Photography is an extremely fast-paced career when it comes to new technology. Harlen Capen
Digital Photography, The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta, 2015