Fashion Marketing Management Hero

Fashion Marketing& Management

I'm all about the business of Fashion.

After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

*Credentials and experience levels vary by faculty & instructors.

Degrees Offered

Bachelor of Science in Fashion Marketing & Management

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor of Science in Fashion Marketing & Management

Outcomes

See ge.artinstitutes.edu/programoffering/4502 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

  • Technology, Graduates utilize advanced business and design software for marketing, management, publications, social media, communication and visual merchandising.
  • Marketing, Graduates analyze consumer behavior utilizing target markets, demographics, product development, psychographics, and cultural, social and individual variables to influence the buyer decision process.
  • Management, Graduates apply the elements of management processes including personnel, operations, finance, and supply chain distribution.
  • Visual Merchandising, Graduates design and critique visual merchandising as a communication tool to target-market merchandise to the consumer.
  • Professionalism, Graduates demonstrate professional presentation skills through integrating and articulating appropriate communication skills, knowledge of fashion marketing and management and industry standards, professional practices, and ethics.
  • Branding, Graduates evaluate and assess fashion

View Academic Catalog

Classroom Experience

Don't sell me the program. Just show me the ropes.

The competition for fashion consumers is intense. Just like the competition for jobs in this fast-paced, always-changing industry. Our program is just as intense. Because if you’re going to make it out there, you have to make it here first. The focus is on helping you channel both your creativity and business savvy into a career in a challenging industry. You’ll start with such basic concepts as textiles, fashion drawing, and fashion history. Then we’ll teach you in areas like consumer behavior, visual merchandising, brand marketing, buying and merchandising practices, inventory control, cost analysis, coordinating runway shows, and business ownership. It’s about getting you ready for a profession where you’ll be developing, analyzing and implementing sales strategies. See our gainful employment pages for possible careers that match the program that interests you.

What Will I Study?

Study Section

I know I have to earn it. I'm ready to start.

The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:

  • Sales and Event Promotion
  • Consumer Behavior
  • Textiles
  • Brand Marketing
  • Visual Merchandising
  • Retail Operations and Technology
  • Apparel Evaluation & Production
  • Business Management
  • Financial Management
  • Merchandise Management
  • Advertising
  • Trends and Concepts in Apparel


I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty & instructors.

 

The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta alumni Harlen Capen Photography is an extremely fast-paced career when it comes to new technology. Harlen Capen
Digital Photography, The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta, 2015