Request a Brochure

{{ OnlineLocationName }}
Change Location
Art Institutes

 Marketing

Build your own brand.

It’s all about using words, images, strategies, and insights to create memorable ad campaigns, build strong brands, draw traffic to events, and express yourself.

Program Areas

San Antonio Advertising Programs

Advertising

Nevaldo Shepherd

Advertising , 2013

The Art Institute of Atlanta

View gallery

Studying the creative and business sides of the industry, you can learn to think both strategically and creatively as you prepare to build brands—including your own.

Meet Our Faculty

  • Karen Chapman

    Karen Chapman

    Advertising

    "Every project is a chance to showcase your ability."

    Read More
    Karen Chapman

    Was there a defining moment when you knew you were destined to become a creative professional?

    I’ve been passionate about art and creativity from a very young age. When I was approaching college, I realized I advertising was a field where I could put my creativity on display every day.

    How do you weave your professional background into the classroom experience?

    I share my own industry experiences, current trends, changes in communication, and other developments with students. Sharing all this with students helps broaden their perspectives.

    What class assignment exemplifies your approach to teaching and mentoring—and how do you inspire students to push themselves beyond their own perceived limits?

    In my Advertising Copywriting course, students create written content for radio, print, and TV. As they review current media trends, conduct client research, and examine their target audience, I challenge students to go beyond their initial ideas and take their thinking the next level. Sometimes students surprise themselves with a level of creativity they didn’t know they had.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Always strive for your best work. Every project is a chance to showcase your ability.

    What’s the most critical advice you would offer any student embarking on a creative career?

    This field is very competitive. If you fail to meet the client's expectations, there are 20 people waiting for their chance.

    Read More...
  • Dr. Rebecca Kelley

    Rebecca Kelley

    Advertising

    "Approach your education with professionalism, and you'll carry those skills over to your career."

    Read More
    Rebecca Kelley
    Was there a defining moment when you knew you were destined to become a creative professional?

    I enjoyed drawing and painting when I was young, and when I began exploring careers in college I fell in love with advertising and marketing. To me it was the perfect balance of creativity and strategy.

    How do you weave your professional background into the classroom experience?

    I try to always explain how the things we’re learning translate to the demands of the real world. If students are coming up with a media plan, for example, I’ll discuss how that process looks in an ad agency, and share some of my own experiences developing media plans with clients and agency teams.

    What class assignment exemplifies your approach to teaching and mentoring?

    The projects that lead to the final portfolio involve a process that’s very personal, where I work one-on-one with students to create a showcase that’s unique to their skillset and career goals. I enjoy working closely with students as a mentor, using the skills I’ve gained in the industry to help them feel confident about their own skills and the work they’ve created.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Approach your education with professionalism, and you’ll carry those skills over to your career. I talk a lot about tone, timeliness, and organizational skills, which not only help students get the most they can from their coursework, but also help prepare them to be solid industry professionals. Read More...