Art Institutes

Online Advertising Degree Programs

I want to compete in the marketplace of ideas.

Every brand, big and small, has a story to tell. They need creative people who can tell those stories in interruptive and compelling ways. If that sounds like a job for you, an ad agency or marketing department may be in your future. This is fast-paced industry that demands original ideas, killer concepts, and spot-on execution. And if your passion alone doesn't have your mind running on all cylinders, the fierce competition for jobs, projects, and clients will. In our Online Advertising and Internet Marketing degree programs, you’ll explore ways to grab the attention and imagination of the right audience at the right time with the right appeal—from mass marketing to tailoring social media messages. Whether you choose the creative or business side of this competitive industry, you’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* who know this isn’t a profession for the faint of heart.

*Credentials and experience levels vary by faculty & instructors.

Degrees Offered

Bachelor of Science in Advertising

Quarter Credit Hours:
180
Timeframe:
15 Quarters

Gainful Employment

Outcomes & Requirements
X

Bachelor of Science in Advertising

Outcomes & Requirements

See ge.artinstitutes.edu/programoffering/193 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

  • Theory: Graduates apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards.-Design: Graduates will develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
  • Design: Graduates develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
  • Critical Thinking: Graduates will demonstrate knowledge of the interdependence between advertising/marketing objectives and visual expression and be able to evaluate, and critique, their ideas.
  • Technology and Production: Graduates demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials.
  • Critical Thinking: Graduates articulate the vision behind their creative work and promote their solutions to design and marketing problems consistent with professional standards
  • Professionalism: Graduates demonstrate professional presentation skills, articulation of visual problem solving, and mastery of industry standards, business practices and ethics.

Requirements

View Academic Catalog

Certificate in Internet Marketing

Quarter Credit Hours:
45
Timeframe:
5 Quarters

Gainful Employment

Outcomes & Requirements
X

Certificate in Internet Marketing

Outcomes & Requirements

See ge.artinstitutes.edu/programoffering/3467 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

  • Apply basic theories and practices of Online Marketing.
  • Translate client needs (either internal or external) into the development of an online marketing campaign.
  • Use online marketing tools and techniques to achieve measurable goals established in the plan.
  • Interpret the results and effectively report on the outcomes to the leadership.
  • Utilize the data to improve future Online Marketing campaigns, tactics and strategies.

Requirements

View Academic Catalog

Classroom Experience

I want to use both sides of my brain.

To make it in the advertising world, you’ll need to think both strategically and creatively. You’ll need a well-rounded education that gives you the whole picture. After your introduction to basics like color theory and typography, you’ll work through courses ranging from copywriting to account planning, from internet marketing to media buying. You can explore areas like concept development, brand strategy, marketing research and public relations. You’ll have the opportunity to use relevant technologies that include design software. The idea is to help you develop the skills to communicate verbally, visually, interactively, and effectively—no matter which side of the business you end up pursuing. See our gainful employment pages for possible careers that match the online advertising program that interests you.

Meet Our Alumni

  • Nicole_Simila

    Nicole Simila

    Digital Photography , 2016

    "[My education] helped me to learn ways to use my camera that I had never thought of, or couldn't seem to teach myself."

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    Nicole Simila

    Self-employed Business Owner and Photographer at EvelynJo Photography

    Nicole Simila is a self-employed business owner and photographer at EvelynJo Photography. She runs her business on nights and weekends, after she completes her full time job. This determination, and her passion for photography, keeps her motivated. “There are going to be times where you feel like you may have failed but keep your head high and you will succeed.”

    She discusses a time when she was shooting weddings—only to realize that it wasn’t what she wanted to be doing. “The stress and worrying that came a long with it wasn't worth the time and effort. I figured out through [my education] that I wanted to mainly focus on working with children.” Today, she says that her studio work with children provides smiles and creates joy for the children’s parents, friends, and family.

    Nicole adds that since she’s completed her education, her photography workload has increased. She attributes this to the confidence she’s gained as a photographer.

    “My hard work and determination throughout school helped me to succeed and learn so much more than I had known before.” She says that she always has room to grow and seeks out tips and tricks to add to her repertoire.

    Nicole, who in 2016 earned an Associate of Science in Photography from The Art Institute of Pittsburgh—Online Division, says that her education helped her to learn about studio lighting and camera operations. “It helped me to learn ways to use my camera that I had never thought of, or couldn't seem to teach myself.”

    See aiprograms.info for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • William_Douglas

    William Douglas

    Digital Photography , 2015

    "I try to encourage others to express their creativity and think outside the box."

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    William Douglas

    Spent 10 years in the United States Army as an 11B/4 sniper

    William Douglas spent 10 years in United States Army as an 11B/4 sniper. “I served during Operation Desert Shield, Desert Storm, and Operation Just Cause and was honorably discharged as Staff Sargent,” he says. Today, he is the owner of Liam Photography in Atlanta, Georgia. He takes professional, editorial, portrait, and drone photos. And recently he was honored to have one of his photos selected by National Geographic to be on the cover of its newest book on “Big Cats.”

    William says that one of the biggest challenges he faced as a photographer was giving models instructions for poses. “I was able to overcome this by shooting friends and family members and working with some of the members of my photography club. I learned to be more of a leader when directing shoots. I try to encourage others to express their creativity and think outside the box.”

    He recommends that current students build their professional connections and experience through networking and reading photography blogs and articles. “I spend a lot of time on sites like SLR Lounge reading articles and blog posts,” he adds.

    William, who in 2015 earned an Associate of Science in Photography from The Art Institute of Pittsburgh—Online Division, says that his education provided a strong foundation for his career. But he adds that being a photographer requires constant learning. “You cannot just graduate and think you will immediately make money as a photographer. It takes, time, patience, and networking—a lot.”

    See http://aiprograms.info for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • VisualDesign

    Jeffrey Siereveld

    Web Design & Interactive Media , 2014

    "My education taught me the basic fundamentals of web design and interactive media, [including] the ability to read and manipulate it to get the results I am looking for."

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    Jeffrey Siereveld

    Freelance Website Designer

    Jeffrey Siereveld is a freelance designer specializing in WordPress websites. He says that a typical day involves building sites or adjusting the layout of an already-existing website. “I spend a lot of time researching the industry. Whether that is testing WordPress themes or researching a niche for my next big idea, there's always something to do.”

    Before becoming a freelancer, Jeffrey was a web design intern for Blizzard Internet Marketing, creating sites for the vacation rental, travel, and tourism industry. He understands the competitive nature of his industry and recommends that students find ways to break up their days increase productivity. “It will help you to keep moving forward when the going gets tough.”

    Jeffrey says that the biggest professional challenge he’s encountered is making the decision to become a professional freelancer. “The agency I worked for told me it was going to

    He adds that he finds clients via word of mouth—saying they are better to work with and often pay more than those found on freelancer websites. Jeffrey says that designers need to understand that everyone must pay their dues as they make their way up the ladder. “There’s a good chance that you will have to take jobs that pay less than you expect. But until your professional portfolio is built out enough to attract or persuade people that don't know anything about you, it will be really hard to charge $100 per hour or more than $1,000 for a simple website. Eventually you will get there.”

    He cites a quote by Eric Thomas as being motivational: ”When you want to succeed, as bad as you want to breathe, then you will be successful.” And he keeps creativity flowing by maintaining a clean and organized workspace. “It's so easy for me to work late into the night and have empty cans or water bottles on or around my desk before I step over to my bed and fall asleep. So keeping my work area clean and organized definitely impacts my creativity.”

    Jeffrey states that his roommate is also a mentor. “My roommate is an search engine optimization (SEO) expert who has been working in this industry for about four years longer than I have. He’s created his own company that has been growing every day and he doesn't have any employees. Just seeing what he is doing, and learning about SEO from him, has given me the desire to create a company of my own and not give up on it.”

    He believes that his biggest challenge is the continually changing industry. He keeps growing and learning to keep ahead of trends. Jeffrey, who in 2014 earned an Associate of Science in Web Design & Interactive Media from The Art Institute of Pittsburgh—Online Division, says that his education provided the fundamentals he needed to move into a web design career. “The knowledge of HTML and CSS, and the ability to read an manipulate it to get the results I am looking for, have been a huge help.”

    See http://ge.artinstitutes.edu/programoffering/202 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • FilmProd

    Pocco Roberts

    Digital Photography , 2014

    "Without [gaining educational experience] in camera settings, understanding light, networking, the use of Photoshop/Lightroom, and how to run a photography business, I would never have been able to live my dream of being an artist."

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    Pocco Roberts
    Owner and Lead Photographer at PSR Images

    Pocco Roberts is the owner and lead photographer at PSR Images in Turner, Maine. He says that a typical day involves setting up photo shoots, working on current photos, and selling artwork through my website. He’s also a United States Army veteran who earned the rank of Sergeant.

    Pocco says that he enjoys a career where he’s able to create. And he recommends that current students be patient during classwork that may appear to be repetitive. ”I remember taking several classes that seemed to have little to do with the genre of photography that I was interested in. However, if you give it your very best, you will walk away with something that makes your photography better.”

    He is often challenged in his work and says that patience, determination, and asking for help when it’s needed has helped him to overcome obstacles. “Be smart, research, learn, and move to a new location if you must. But if your dream is to be an artist, and it is your passion, then nothing will get in your way.” He’s always striving to evolve and believes that “if your art is the best it can be, then it is time for a new career.”

    Pocco enjoys challenging himself and uses his art to take on social issues. He also marks the passage of time through visual statements. “Remember, art doesn't need approval, it just needs inspiration.” Today, he experiences the benefits of his hard would through networking and making new friends, a steady paycheck, and a positive reputation among his friends.

    Pocco, who in 2014 earned a Bachelor of Science in Photography from The Art Institute of Pittsburgh—Online Division, says that his education taught him proper camera settings, lighting techniques, networking, use of Photoshop/Lightroom, and how to run a photography business. [Without that foundation], I would never have been able to live my dream of being an artist.”

    See aiprograms.info for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...

What Will I Study?

Study Section

I'm ready to build brands. Starting with my own.

From illustration, storyboarding and concept to strategy, research and public relations, there’s more to advertising than just creating ads. Our online Advertising and Internet Marketing courses can take you from concept stage to market-ready professional. You'll study areas that span both the creative and business sides of the industry:

  • Copywriting
  • Digital Illustration
  • Storyboarding
  • Concept Development
  • Online Marketing
  • Account Planning
  • Marketing Research
  • Public Relations and Promotions
  • Media Buying
  • Brand Strategy


I'm looking for my proving ground.

At The Art Institute of Pittsburgh – Online Division, creativity is our core, our calling, our culture. Our Online Advertising degree programs are built on our strengths in marketing, branding, and communication. It’s also built on our knowledge that there’s nothing easy about a creative career. Because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty & instructors.

 

Meet Our Faculty

  • Karen Chapman

    Karen Chapman

    Advertising

    "Every project is a chance to showcase your ability."

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    Karen Chapman

    Was there a defining moment when you knew you were destined to become a creative professional?

    I’ve been passionate about art and creativity from a very young age. When I was approaching college, I realized I advertising was a field where I could put my creativity on display every day.

    How do you weave your professional background into the classroom experience?

    I share my own industry experiences, current trends, changes in communication, and other developments with students. Sharing all this with students helps broaden their perspectives.

    What class assignment exemplifies your approach to teaching and mentoring—and how do you inspire students to push themselves beyond their own perceived limits?

    In my Advertising Copywriting course, students create written content for radio, print, and TV. As they review current media trends, conduct client research, and examine their target audience, I challenge students to go beyond their initial ideas and take their thinking the next level. Sometimes students surprise themselves with a level of creativity they didn’t know they had.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Always strive for your best work. Every project is a chance to showcase your ability.

    What’s the most critical advice you would offer any student embarking on a creative career?

    This field is very competitive. If you fail to meet the client's expectations, there are 20 people waiting for their chance.

    Read More...
  • Dr. Rebecca Kelley

    Rebecca Kelley

    Advertising

    "Approach your education with professionalism, and you'll carry those skills over to your career."

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    Rebecca Kelley
    Was there a defining moment when you knew you were destined to become a creative professional?

    I enjoyed drawing and painting when I was young, and when I began exploring careers in college I fell in love with advertising and marketing. To me it was the perfect balance of creativity and strategy.

    How do you weave your professional background into the classroom experience?

    I try to always explain how the things we’re learning translate to the demands of the real world. If students are coming up with a media plan, for example, I’ll discuss how that process looks in an ad agency, and share some of my own experiences developing media plans with clients and agency teams.

    What class assignment exemplifies your approach to teaching and mentoring?

    The projects that lead to the final portfolio involve a process that’s very personal, where I work one-on-one with students to create a showcase that’s unique to their skillset and career goals. I enjoy working closely with students as a mentor, using the skills I’ve gained in the industry to help them feel confident about their own skills and the work they’ve created.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Approach your education with professionalism, and you’ll carry those skills over to your career. I talk a lot about tone, timeliness, and organizational skills, which not only help students get the most they can from their coursework, but also help prepare them to be solid industry professionals. Read More...
The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta alumni Harlen Capen Photography is an extremely fast-paced career when it comes to new technology. Harlen Capen
Digital Photography, The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta, 2015