Advertising

Course Listing

Advertising
Bachelor of Science
Published May 1, 2016

Student Learning Outcomes

See ge.artinstitutes.edu/programoffering/193 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

  • Theory: Graduates apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards.-Design: Graduates will develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
  • Design: Graduates develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
  • Critical Thinking: Graduates will demonstrate knowledge of the interdependence between advertising/marketing objectives and visual expression and be able to evaluate, and critique, their ideas.
  • Technology and Production: Graduates demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials.
  • Critical Thinking: Graduates articulate the vision behind their creative work and promote their solutions to design and marketing problems consistent with professional standards
  • Professionalism: Graduates demonstrate professional presentation skills, articulation of visual problem solving, and mastery of industry standards, business practices and ethics.

Program Courses

Program Courses

ADVA101 Fundamentals of Advertising
ADVA201 Fundamentals of Marketing
ADVA204 Consumer Behavior & Persuasive Sales Techniques
ADVA205 History of Advertising
ADVA207 Creative & Strategic Planning
ADVA208 Principles of Marketing Research
ADVA209 Portfolio I
ADVA214 Advertising Copywriting
ADVA215 Advertising Storyboarding & Scriptwriting
ADVA302 Introduction to Advertising Campaigns
ADVA303 Interactive Advertising
ADVA307 Brand Strategy
ADVA308 Account Planning
ADVA328 Pubic Relations
ADVA332 Intermediate Advertising Campaigns
ADVA338 Media Planning
ADVA406 Internship OR Program Elective
ADVA409 Portfolio Presentation
ADVA412 Advanced Advertising Campaigns
ADVA419 Portfolio II
FNDA105 Design Fundamentals
FNDA110 Observational Drawing
FNDA135 Image Manipulation
FNDA150 Digital Color Theory
GWDA101 Applications & Industry
GWDA102 Rapid Visualization
GWDA103 Digital Illustration
GWDA105 Concept Design
GWDA111 Introduction to Layout Design
GWDA112 Typography – Traditional
GWDA133 Fundamentals of Web Design
GWDA222 Intermediate Layout Design
GWDA305 Art Direction
GWDA308 Business of Graphic Design
PHOA101 Principles of Photography
Program Elective
Thematic Track Elective I
Thematic Track Elective II
Thematic Track Elective III
Thematic Track Elective IV

General Education Courses

ART1000 Introduction to the Visual Arts
COM1010 Introduction to Communications
COM3010 Advanced Communications
ENG1010 Composition and Language
MTH1010 College Math
General Education Elective 1000+ level
General Education Elective 1000+ level
General Education Elective 1000+ level
General Education Elective 1000+ level
General Education Elective 2000+ level
General Education Elective 2000+ level
General Education Elective 2000+ level
General Education Elective 3000+ level
General Education Elective 3000+ level
General Education Elective 3000+ level

180 quarter credits required for an Advertising Bachelor of Science degree



Program Electives

Program Electives

A435 Concepts of Multimedia Production
G223 Digital Image Manipulation II

Thematic Track Electives

Interactive & Creative Development Track

ADVA304 Writing for Interactive Media
ADVA312 Emerging Media in Advertising
GWDA382 Design for Mobile Devices
GWDA392 User Experience: Prototyping

Account Planning & Management Track

ADVA318 Budgeting & Financial Management
ADVA348 Leadership & Organizational Behavior
ADVA407 E-Commerce Strategies & Analytics
ADVA408 Advanced Account Planning

Social Media & Marketing Track

ADVA304 Writing for Interactive Media
ADVA322 Digital Media Campaigns
ADVA402 Online Community Management
ADVA407 E-Commerce Strategies & Analytics


Print course listing

Note: The Art Institute of Pittsburgh—Online Division reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.