Art Institutes

Fashion Marketing& Management

I'm all about the business of Fashion.

After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Science in Fashion Marketing & Management

Quarter Credit Hours:
180
Timeframe:
12 Quarters
Outcomes
X

Bachelor of Science in Fashion Marketing & Management

Outcomes
Student Learning Outcomes

Upon successful completion of the program, graduates will have the opportunity to:
  • Utilize advanced business and design software for marketing, management, publications, social media, communication and visual merchandising.
  • Analyze consumer behavior utilizing target markets, demographics, psychographics, and cultural, social and individual variables to influence the buyer decision process.
  • Apply the elements of retail management including event planning, operations, customer service, inventory management, internal controls, and brand representation.
  • Design and critique visual merchandising as a communication tool to market the merchandise to the consumer.
  • Demonstrate professional presentation skills through integrating and articulating appropriate communication skills; knowledge of fashion marketing and management and industry standards, professional practices, and ethics.
  • Evaluate and assess fashion branding, utilizing product trends, brand identity, and forecasting as related to creating a brand image.

See ge.artinstitutes.edu/programoffering/1602 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Associate of Science in Fashion Marketing

Quarter Credit Hours:
90
Timeframe:
6 Quarters
Outcomes
X

Associate of Science in Fashion Marketing

Outcomes
Student Learning Outcomes

Upon successful completion of the program, graduates will have the opportunity to:
  • Demonstrate proficiency in current industry technology and software related to business and marketing.
  • Demonstrate skill in merchandise presentation display and in-store sales promotion as marketing tools.
  • Demonstrate understanding of selection, inventory, distribution, and planning processes.
  • Utilize visual merchandising as a communication tool and are able to identify target markets of consumers.
  • Apply and articulate professional standards and business concepts related to retail and fashion industries.

See ge.artinstitutes.edu/programoffering/4407 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Diploma in Fashion Retailing

Quarter Credit Hours:
48
Timeframe:
4 Quarters

Gainful Employment

Outcomes
X

Diploma in Fashion Retailing

Outcomes
Student Learning Outcomes

Upon successful completion of the program, graduates will have the opportunity to:
  • Demonstrate proficiency in current industry technology and software related to business and marketing.
  • Demonstrate knowledge of the four elements of marketing: product, place, promotion, and price.
  • Identify merchandising elements of selection, inventory, distribution, and planning processes.
  • Demonstrate knowledge of visual merchandising as a communication tool.
  • Apply and articulate professional standards and business concepts related to retail and fashion industries.

See ge.artinstitutes.edu/programoffering/3250 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Classroom Experience

Don't sell me the program. Just show me the ropes.

It takes more than a love of fashion to carve out a career in such a highly competitive field. It takes confidence, drive, and hard work. And it takes the skills our program can help you build. You’ll start with fundamentals like color theory, fashion drawing, pattern-making, accessory design, and life drawing, then begin to add to your skills in areas including fabric and fiber selection, color trend analysis, and target market research. You’ll explore concept development, technical drawing and design, specialty design markets, and product development. You’ll study current designers, apparel trends & concepts, and managing the apparel product development process. See our gainful employment pages for possible careers that match the program that interests you.


Meet Our Alumni

  • Ai Orange County alumni

    Carissa Cichacki

    Fashion Marketing & Management , 2016

    "I have been commended on being organized and detail-oriented. Group projects in school mimic the corporate world very well."

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    Carissa Cichacki

    Balances Store Inventory for Skechers USA

    Carissa Cichacki is a retail allocator for Skechers USA, responsible for balancing store inventory. “I report to my manager for shipping direction, then run and analyze reports. I have targets to hit by certain times in the day and if I can’t hit the number goals, I consult with my manager for a new strategy,” she says.

    Carissa adds that the fashion industry can be intense. “Be a team player as much as you are independent—but remain patient and ask for help when you need it.” She’s excited to have been offered a promotion at Skechers after only seven months with the company. “I made connections, remained honest, and gave 110% every day to get this position.” Carissa mentions that while marketing herself is outside of her comfort zone, it’s an invaluable tool to get ahead. “I consistently ask for more responsibility. When my department asks for feedback and strategies, I speak up, even if they don’t like what I have to say.” She adds that she’s constantly learning—including taking on advanced Excel in her current position. “I stayed calm, asked lots of questions, took notes, and eventually figured it out. I am now one of the most proficient people in my department when it comes to Excel.”

    Carissa, who in 2016 earned a Bachelor of Science in Fashion Marketing & Management from The Art Institute of California—Orange County, says that the projects she worked on in school prepared her for the demanding deadlines of the industry. “I have been commended on being organized and detail-oriented. Group projects in school mimic the corporate world very well.” Today, she’s excited to be in a job where she’ll voluntarily stay for overtime to meet the company’s goals. “I’ve had the opportunity to share creative strategies that are making the department more efficient. I have also had the chance to improve our marketing emails through analysis and design directive.”

    Read More...

What Will I Study?

Fashion Marketing Management Study Section

I know I have to earn it. I'm ready to start.

The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:

  • Sales and Event Promotion
  • Consumer Behavior
  • Textiles
  • Brand Marketing
  • Visual Merchandising
  • Retail Operations and Technology
  • Apparel Evaluation & Production
  • Business Management
  • Financial Management
  • Merchandise Management
  • Advertising
  • Trends and Concepts in Apparel
  • I'm looking for my proving ground.

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty & instructors.

 

Miami International University of Art & Design alumni Marlon Munoz I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008