Art Institutes

Advertising

I want to compete in the marketplace of ideas.

Every brand, big and small, has a story to tell. They need creative people who can tell those stories in interruptive and compelling ways. If that sounds like a job for you, an ad agency or marketing department may be in your future. This is fast-paced industry that demands original ideas, killer concepts, and spot-on execution. And if your passion alone doesn't have your mind running on all cylinders, the fierce competition for jobs, projects, and clients will. In our Advertising degree program, you’ll explore ways to grab the attention and imagination of the right audience at the right time with the right appeal—from mass marketing to tailoring social media messages. Whether you choose the creative or business side of this competitive industry, you’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* who know this isn’t a profession for the faint of heart.

*Credentials and experience levels vary by faculty & instructors.

Degrees Offered

Bachelor of Science in Advertising

Quarter Credit Hours:
180
Timeframe:
12 Quarters
Outcomes
X

Bachelor of Science in Advertising

Outcomes

See ge.artinstitutes.edu/programoffering/350 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Upon successful completion of the program, graduates will have the opportunity to:

  • Apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards.
  • Develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
  • Demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials.
  • Articulate the vision behind their creative work and explain and promote their solutions to design and marketing problems with professional standards.
  • Demonstrate professional presentation skills, articulation of knowledge of visual problem solving, and mastery of industry standards, professional practices and ethics.

Classroom Experience

I want to use both sides of my brain.

To make it in the advertising world, you’ll need to think both strategically and creatively. You’ll need a well-rounded education that gives you the whole picture. After your introduction to basics like color theory and typography, you’ll work through courses ranging from copywriting to account planning, from online marketing to media buying. You can explore areas like concept development, brand strategy, marketing research and public relations. You’ll have the opportunity to use relevant technologies that include design software. The idea is to help you develop the skills to communicate verbally, visually, interactively, and effectively—no matter which side of the business you end up pursuing. See our gainful employment pages for possible careers that match the program that interests you.

Meet Our Alumni

  • Ai Orange County alumni

    Chase Madrid

    Advertising , 2008

    "[Everything from] a film technique from a movie, an interesting new wearable technology, and an HTML 5 website can combine to make something awesome. Everything you see or hear should become part of your arsenal."

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    Chase Madrid

    Finalist in “One Show Awards” Worldwide Competition Celebrating Best in Advertising, Design, and Marketing Communications

    Chase Madrid is a senior art director for FCB in San Francisco, California. He's responsible for creative ideation, presentation, and production. He adds that he "started to fill his bag of tricks" while he was a student at The Art Institute of California—Orange County. "Those tricks got me in the door at an agency," he says.

    Chase was also a finalist in the prestigious "One Show Awards," a worldwide competition celebrating the year's best in all forms of advertising, design, and marketing communications. He was nominated for his work on the Nissan's "Shoulder of Giants" campaign. The awards event was hosted by comedian-actors Ellie Kemper ("Unbreakable Kimmy Schmidt") and Michael Ian Black ("Wet Hot American Summer").

    Chase advises current students to listen to everyone and take in knowledge. "[Everything from] a film technique from a movie, an interesting new wearable technology, and an HTML 5 website can combine to make something awesome. Everything you see or hear should become part of your arsenal."

    He's won awards for the "Call of Duty" ad campaign titled "There's a Solider in All of Us" and says that he finds inspiration in movies and television shows. "They give you awesome techniques for telling stories." Chase particularly admires the work of Michel Gondry, David Fincher, Ridley Scott, Christopher Nolan, J.J. Abrams, and Snyder.

    Chase, who in 2008 earned a Bachelor of Science in Advertising from The Art Institute of California—Orange County, says that today's technology is truly exciting to him, from wearable technology to websites that are expanding into immersive experiences. "Everything is moving toward on-demand services. You want it when you want it—doesn't matter if that's a [drink] from the fridge, a drone delivery, or your favorite [premium cable] series."

    Read More...

What Will I Study?

Marketing Study Section Image

I'm ready to build brands. Starting with my own.

From illustration, storyboarding and concept to strategy, research and public relations, there’s more to advertising than just creating ads. Our Advertising curriculum can take you from concept stage to market-ready professional. You'll study areas that span both the creative and business sides of the industry:

  • Copywriting
  • Digital Illustration
  • Storyboarding
  • Concept Development
  • Online Marketing
  • Account Planning
  • Marketing Research
  • Public Relations and Promotions
  • Media Buying
  • Brand Strategy

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Advertising degree program is built on our strengths in marketing, branding, and communication. It’s also built on our knowledge that there’s nothing easy about a creative career. Because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.

 

Miami International University of Art & Design alumni Marlon Munoz I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008