Course Listing

Advertising
Bachelor of Science
Published June 1, 2016

Student Learning Outcomes

See ge.artinstitutes.edu/programoffering/350 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Upon successful completion of the program, graduates will have the opportunity to:

  • Apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards.
  • Develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
  • Demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials.
  • Articulate the vision behind their creative work and explain and promote their solutions to design and marketing problems with professional standards.
  • Demonstrate professional presentation skills, articulation of knowledge of visual problem solving, and mastery of industry standards, professional practices and ethics.

Program Courses

PROGRAM COURSES

RS092 College Success
ADVA101 Fundamentals of Advertising
ADVA201 Fundamentals of Marketing
ADVA204 Consumer Behavior & Persuasive Sales Techniques
ADVA205 History of Advertising
ADVA207 Creative & Strategic Planning
ADVA208 Principles of Marketing Research
ADVA209 Portfolio I
ADVA214 Advertising Copywriting
ADVA215 Advertising Storyboarding & Scriptwriting
ADVA302 Introduction to Ad Campaigns
ADVA303 Interactive Advertising
ADVA307 Brand Strategy
ADVA308 Account Planning
ADVA328 Public Relations
ADVA332 Intermediate Ad Campaigns
ADVA338 Media Planning
ADVA406 Internship or Elective 2*
ADVA409 Portfolio Presentation
ADVA412 Advanced Advertising Campaigns
ADVA419 Portfolio II
FND105 Design Fundamentals
FND110 Observational Drawing
FND135 Image Manipulation
FND150 Digital Color Theory
GWDA101 Applications & Industry
GWDA102 Rapid Visualization
GWDA103 Digital Illustration
GWDA105 Concept Design
GWDA111 Introduction to Layout Design
GWDA112 Typography–Traditional
GWDA133 Fundamentals of Web Design
GWDA222 Intermediate Layout Design
GWDA305 Art Direction
GWDA308 Business of Graphic Design
PHOA101 Principles of Photography
Elective*
Elective Track Course 1
Elective Track Course 2
Elective Track Course 3
Elective Track Course 4

GENERAL EDUCATION COURSES AND ELECTIVES

HU110 College English
HU111 Effective Speaking
HU130 Visual Language & Culture
HU430 General Education Capstone
Humanities Art Requirement – Upper-Division
Humanities Requirement – Upper-Division
Humanities Writing Requirement – Upper-Division
General Education Requirement
General Education Requirement – Upper-Division
General Education Requirement – Upper-Division
Mathematics Requirement
Mathematics & Sciences Requirement – Upper-Division
Social & Behavioral Sciences Requirement
Social & Behavioral Sciences Requirement
Social & Behavioral Sciences Requirement – Upper-Division

Interactive & Creative Development Track
Elective Track Course 1 ADVA312 Emerging Media in Advertising
Elective Track Course 2 ADVA304 Writing for Interactive Media
Elective Track Course 3 GWDA392 User Experience Design: Prototyping
Elective Track Course 4 GWDA382 Design for Mobile Devices

Account Planning & Management Track
Elective Track Course 1 ADVA348 Leadership & Organizational Behavior
Elective Track Course 2 ADVA318 Budgeting & Financial Management
Elective Track Course 3 ADVA407 E-Commerce Strategies & Analytics
Elective Track Course 4 ADVA408 Advanced Account Planning

Social Media & Marketing Track
Elective Track Course 1 ADVA322 Digital Media Campaigns
Elective Track Course 2 ADVA304 Writing for Interactive Media
Elective Track Course 3 ADVA402 Online Community Management
Elective Track Course 4 ADVA407 E-Commerce Strategies & Analytics

TOTAL CREDITS REQUIRED FOR GRADUATION 180

Program Electives

Print course listing

Note: The Art Institute of California—Orange County (a campus of Argosy University) reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.