Alumni Stories

Marva Ayloush

Fashion Design

Design Assistant, Creative Costuming & Design
The Art Institute of California—Orange County, a campus of Argosy University

Ai Orange County alumni

In the costume industry, we share different stories or article we see to gain inspiration. Everybody feeds from [that] energy so it's a brilliant creative cycle. Marva Ayloush , Design Assistant, Creative Costuming & Design Bachelor of Fine Arts in Fashion Design, 2016 , The Art Institute of California—Orange County, a campus of Argosy University

Assists in Costume Research, Fabric Planning, and Creating Mood Boards

Marva Ayloush is a design assistant at Creative Costuming & Design. She joined the company as a technical designer and pattern maker, working on flats and helping to develop pattern pieces. "I was later promoted to design assistant, where I help the designer with mood boards, costume research, client meetings, and fabric allotment/planning."

She adds that a typical work day includes meeting with the head designer, who provides her with files to make mood boards or swatch cards. "I'll make appropriate fabric combinations and present them to the designer. I also do fabric allotment and planning. [This allows us to] give the client a quote on how much [a product] cost with all materials and labor. If there is a fix needed on an illustration, I will [make it] on Photoshop."

Marva admits that keeping up with new software can be challenging. "You'll have to learn new software or learn the process of how the company works. Both of these things popped up the moment I started my job. It was hard, but when you have passion and drive you will make it through." She states that the fashion market demands are non-stop. "Costumes are considered to be a bit more fun and flexible, but sometimes it's what the client wants and we have to stick to that. Designing in those parameters can be frustrating but it teaches you new things."

Marva, who in 2016 earned a Bachelor of Fine Arts in Fashion Design from The Art Institute of California—Orange County, says that her education was very industry-based and prepared her for her career. "The courses [prepared me] for what I love to do every day." She says that a high level of commitment is needed for success. "In the costume industry, we share different stories or article we see to gain inspiration. Everybody feeds from [that] energy so it's a brilliant creative cycle."