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Graphic & Web Design

Graphic Design Bachelor of Science

The Art Institute of Philadelphia can help you prepare for it.

Program Overview

In the Graphic Design program, you'll study design, typography, and color theory. You’ll use industry-specific software to help you learn and create everything from logos and posters to packaging, Web sites, and corporate identity packages. Graduates are prepared to seek entry-level employment such as advertising designer, computer artist, freelance artist, graphic designer, or layout artist.
Graphic Design

News and events

Increase Garage Sale Profits With Some Marketing Basics Increase Garage Sale Profits With Some Marketing Basics

(ARA) - As the weather warms up, garage sales begin appearing all over the U.S. Garage sales are a great way to clean out clutter while making some extra dollars for home improvements, bills, vacations or even “retail therapy.”

Marcela Iannini, department chair of Advertising and Design & Media Management at Miami International University of Art & Design , says, “Garage sales are great opportunity to employ basic marketing principles in a fun way; a little innovation and creativity go a long way to maximize sales.”

“It’s important to start with the basics of marketing – the four P’s – price, product, promotion and place. In garage sales it works best to think of the product as the garage sale itself and the items to be sold as product lines or brands of that product,” adds Cheryl Pilchik, Advertising faculty at The Art Institute of Philadelphia.

Dr. Larry Stultz, department chair of Advertising and Web Design & Interactive Media at The Art Institute of Atlanta-Decatur, a branch of The Art Institute of Atlanta, agrees. “It is imperative to use the same thinking retailers use to maximize the visibility and sales opportunities for a garage sale.”

Below are some helpful suggestions from Iannini, Pilchik and Stultz on making the best of your garage sale:

  • Product and price : Product mix is important in retailing. You can either focus on one type of product (kids’ toys or garden tools, for instance) or a broad mix of products. Study sales in your neighborhood to see what works best. Check out the prices, too. You should consider not only the original cost, but also what others charge at sales like yours. Rather than use a lot of time individually pricing each item, consider grouping like items together on large tables, posting the same price for all items on that table – like retailers do.
  • Place (scheduling/location) : Think about a high-traffic area – retailers pay a premium for high-traffic locations. Perhaps you can team up with several neighbors and choose the house that has the most street visibility. Knowing your target market is paramount in timing your sale. Consider scheduling with other activities in your neighborhood – art shows or community events will help draw additional traffic.
  • Promotion (advertising/marketing) : A successful garage sale requires careful planning and promotion using proven advertising strategies to make your sale stand out. One successful strategy is choosing a theme related to the items to be sold and carrying out the theme in all aspects of the sale. For example, if most of the items to be sold are from the 1980s, you’d play 80s music, have everyone working at the sale dress in 80s style and use 80s elements in your flyers.

Whatever your theme, consider the following to promote your sale:

  1. Neighborhood signs and flyers, placed on local business, PTA and school/church bulletin boards – and where permitted, on street corners or in yards.
  2. Local newspaper listings and online listings like
  3. A social networking fan page with an event for the garage sale inviting friends and family.
  4. Your own Facebook and Twitter pages to inform your “friends” and “followers” about your event.
  5. Facebook, Twitter, Instagram and Pinterest on the day of the sale to distribute special offers, share photos of items for sale or offer incentives for referring fans or customers.

Give your garage sale a facelift to keep it fresh and appealing. Borrowing effective strategies and tactics used in the merchandising and advertising industries to engage the customer and communicate with them on their terms will help to ensure your success.

To learn more about The Art Institutes schools, visit


The Art Institutes ( is a system of more than 50 schools located throughout North America. The Art Institutes schools provide an important source for design, media arts, fashion and culinary arts professionals. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. OH Registration # 04-01-1698B; AC0165, AC0080; Licensed by the Florida Commission for Independent Education, License No. 1287, 3427, 3110, 2581. See for program duration, tuition, fees, and other costs, median debt, federal salary data, alumni success, and other important information.


Program Description

The Graphic Design programs are designed to educate students in the technical and creative arts of graphic communications. Through creative problem solving, graphic designers promote brands, markets ideas, and influence consumer behavior. They attract attention, inform, persuade and inspire some of today’s most dynamic fields including advertising, publishing, and interactive media. PROGRAM OBJECTIVES • Demonstrate craftsmanship • Develop, analyze, and refine creative concepts from initial idea to final product • Demonstrate the principles and effective use of typography • Demonstrate visualization, storytelling, and conceptualization through sequential thinking • Draw accurate visual perspectives • Apply the critical thinking process and initiate creative solutions to graphic design challenges • Choose appropriate research, concepts, materials, tools, and media to solve design problems • Apply time management skills to the development and production of projects • Use appropriate software solutions to design problems for print and web • Apply professional principles and techniques of electronic file preparation • Select and use design terminology according to industry standard • Articulate and defend concepts • Utilize protocols, media, and coding for web solutions • Assess personal strengths and weaknesses • Demonstrate effective verbal and visual presentation skills • Develop a professional work ethic • Present a final professional portfolio • Conduct research related to career development Additional Objectives - Bachelor of Science Degree • Articulate and reference graphic design history within design solutions • Develop practical skills in design, scheduling, budgeting, leadership, production, and project documentation • Participate in the design process through collaboration • Identify, develop and produce an integrated brand solution • Use written and verbal skills to gather and communicate project information • Select and apply various management strategies in business situations • Interact with industry professionals as guest lecturers or critics to develop visual communication according to industry standards ENTRY-LEVEL EMPLOYMENT OPPORTUNITIES Graduates of the Graphic Design programs are prepared to seek entry-level positions such as production designers, graphic designers and design production coordinators.
Graphic Design
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Students need to meet all requirements. The Art Grant is not offered at all Art Institute schools and the grant amounts vary by location; check with the school you’re considering attending for exceptions and details.

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