Philadelphia Grad is an Emmy and Edward R. Murrow Award-Winning Video Coordinator
Simone Middleton, an alumna of The Art Institute of Philadelphia, was recently honored with both an Emmy and an Edward R. Murrow Award for her work in broadcasting. She’s a digital librarian for Fox News Channel, responsible for properly selecting and annotating large volumes of media into a digital asset management system for the network’s Washington, D.C. Bureau. She also catalogues media for archiving, manages metadata, and researches and logs video assets.
Simone says that working up to her current position took dedication—but she’s knows it’s worth it. “During the four years from 2012-2016, I paid my dues. I was placed through the ringer, with hard hours, tough situations, and slow growth, but I kept in mind what my goals were. I knew that I was going to be successful—and when it was my time to shine, all of the pieces of the puzzle came together.”
She mentions that breaking news is one of the most challenging parts of her job, because no two situations are the same. “You have to think fast and realize that the main duty is to get information on air quickly and accurately. You learn this by trial and error and by finding a work flow that works well for you.”
Simone is passionate about her work and wants to prove that she’s worthy of sitting at the same table as “industry veterans.” On her way to earning an Emmy and an Edward R. Murrow Award, she chose to create herself as a “brand” so that people knew what she stood for—and could easily identify her as someone to trust. “Television and video production is a very small industry. Everyone knows one another and has worked at all of the same companies.” She adds that by carrying herself as a brand, others in the industry recognize her as someone willing to go the extra mile.
Simone earned a Bachelor of Science in Digital Filmmaking & Video Production from The Art Institute of Philadelphia in 2011. She says that her education provided a solid foundation of experience that impressed potential employers. “[At school], you are introduced to equipment and tools [and given the opportunity to use them in a hands-on environment].” She adds that learning from teachers and advisers who are professionals within the media industry was inspiring and gave her a real-world view into the realities of broadcasting.
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